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Marketing Manager

2 months ago

Costa Mesa, United States Corporate Solutions Tech Full time
Job DescriptionJob DescriptionWhat you will be doing:
  • Manage the marketing strategy and execution for lease-ups and stabilized communities
  • Collaborate with internal team members to develop initial marketing deliverables for new lease-up communities
  • Coordinate with 3rd party vendors on print, collaterals, digital campaigns, renderings, photography, videography, and signage
  • Coordinate with 3rd property management and vendors to implement marketing strategies and solutions
  • Develop and track marketing budgets for new and existing communities
  • Research and select appropriate marketing techniques based on resident profile and market conditions
  • Manage and oversee all property digital campaigns, including reviewing Google Analytics, PPC campaigns, optimizing SEO, and ILS
  • Conduct periodic website, social, and reputation audits and provide guidance to the teams
  • Review and manage online reviews related to brand, product, and resident experience
  • Work with Asset Management on white-label programs
  • Develop marketing guidelines for vendors and 3rd party management teams
  • Create and develop company-wide marketing programs and policies to help enhance the brand
  • Collaborate with Public Relations teams on new announcements and strategic corporate initiatives
  • Oversee and manage the corporate website
  • Oversee the overall corporate social media message and direction to promote AHV's vision, message, and brand
  • Research new products, programs, and services
  • Maintain and develop a master library of all corporate and community assets (i.e., logos, imagery, floorplans)
  • Assist in creating agendas, attending meetings, and running various marketing and advertising reports
  • Research new trends within the single-family and multifamily industry and other competitive brands to increase knowledge of interior design, community trends, current technological advances, plans, and products
  • Research and understand consumer profiles in targeted markets
  • Perform other related duties as assigned
  • Must be willing and able to travel
Experience you will need:
  • Minimum 3 years of marketing experience needed
  • Bachelor's Degree
  • Experience in single-family and multifamily residential industries
  • Proficient in Microsoft Office, Adobe Creative Suite experience
  • Strong social media and internet aptitude
  • Strong understanding of marketing fundamentals
  • Strong knowledge and understanding of search engine marketing and optimization and Google Analytics