Account Supervisor, RA RTPR

In a world of distrust and click bait, Red Thread PR delivers sustained relevance and authenticity to build credibility, influence perceptions and behaviors, and develop meaningful connections. An independent specialty PR agency, our roots date back to the height of the Creative Revolution in 1964 when Berny Brownstein founded Brownstein Group with a vision to bring a fresh perspective to the Philadelphia advertising scene. The legacy continues to evolve, expand, and anticipate clients’ ever-changing needs through Brownstein Group’s network of nimble agencies, including PR specialty shop Red Thread PR.

Red Thread PR is seeking a PR Account Supervisor to join our growing team. We are looking for an independent, self-starter who excels in PR strategy, consumer and corporate communications, program execution and client management. They must have at least 7 years’ PR agency experience with a keen focus on corporate communications and executive communications.

Secret sauce we need:

• Client experience across key segments: Consumer, retail, home services
• Thrives in fast-pace client environment
• Polished and sophisticated writing tone that can flex for writing for a variety of corporate audiences
• Knack for consumer PR and activations
• Confident speaking presence
• Passion for making complex topics simple
• Proven account and project management skills
• Impactful portfolio of national earned media headlines
• Experience managing junior staff, supporting senior leaders, and leading accounts
• Enjoy working across 4-5 clients at a time
• Experience developing internal and external communications
• Experience planning and executing paid/owned/earned/shared programs

This role will serve as a primary account leader for 2 accounts a secondary leader for 2-3 others. The Account Supervisor must have be adept at strategic communications, proactively identifying opportunities and solving challenges (and enjoying it), and mentoring junior staff and above all, must be a dynamic communicator able to understand and convey nuanced subjects with confidence.

More Special Sauce Required to Succeed Here:

• A positive mindset that sees challenges as opportunities; you are a problem solver
• A disciplined communicator who is always looking to take it to the next level
• A motivated professional with a bold vision; you are not waiting to be told the next step
• A person with charisma on zoom and confidence in the real room; you have a POV to share
• Strategic account leader who can effectively communicate to any audience
• Insatiable curiosity about what drives consumer behavior
• Great interpersonal skills – relationship building
• Skillful writer who can write 200 words or 2,000 words on tough topics
• Fluent in maximizing on paid/owned/earned opportunities
• Obsessed with culture – current trends, and where culture is heading
• The ability to peel back the layers and go deep – critical thinking at its finest
• Creative writing and effective presentation skills with the ability to connect with the audience
• Influential communication skills across the board
• Excellent organizational and project management skills
• Team player and nurturer of healthy workplace culture
• A self-starter who has an entrepreneurial spirit, endless career ambition, and is resourceful
• All around positive attitude and person who thrives in fast action environment
• A range of previous work and experiences that demonstrate bold, brave, and brilliant thinking and execution
• Someone who loves media and public relations (REALLY loves it)

Role Responsibilities:

Client Stewardship

• Manage and lead day-to-day responsibilities of 4-5 accounts
• Provide thoughtful, forward-thinking communications counsel to the client and account team
• Actively communicate with clients daily; proactively address opportunities and challenges
• Participate and lead client calls with team as well as independently and directly with client team
• Provide strategic input, analysis and feedback on client calls in addition to providing updates
• Supervise junior staff’s quality of work
• Support internal account team to ensure understanding and expectations of client needs

Planning:

• Develop strategic plans that reflect the client’s goals and objectives and demonstrate modern tactics reflective of the brand
• Develop strategic messaging for internal and external stakeholders

Execution:

• Regularly audit clients’ existing internal and external communications platforms and content; provide strategic recommendations to optimize content and channels
• Partner with the client via regular calls and email communications to manage fast-moving projects and timelines
• Develop key strategic communications to serve as the foundation for ongoing execution – including comprehensive message maps
• Create program strategies and activation plans, inclusive of objectives, messaging, messengers/SMEs, editorial calendar, tactical roadmap and timeline
• Partner with the client to measure impact of internal communications programs
• Deliver executional excellence across all PR tactics, including but not limited to: regional and national media relations, press event planning and management, community relations, content development, internal comms, message development, speaking engagements, public affairs
• Manage budget and timelines
• Mentor junior staff; ensure that timelines and expectations are met and delivered
• Manage reporting and merchandising of client work, communicate results to clients regularly
• Keep abreast of PR industry trends, best practices, new media and evolving technologies and tactics, and educating the account team
• Stay current and gain proficiency on new software platforms that impact the practice of PR
• Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to client’s industry. Master complex issues that impact client business and industry

Qualifications:

• 7+ years of experience in public relations role – agency experience required
• An undergraduate degree in communications, public relations, journalism or similar major
• Demonstrated corporate communications expertise
• Demonstrated expertise across:

o Media relations

o Writing

o Sponsorships and Partnerships

o Internal and external communication

• Experience planning and executing PESO communications plans
• Experience working on an integrated agency team is a plus
• Experience collaborating closely with client team is a plus
• Proficiency in Microsoft Office suite and media monitoring tools such as MuckRack, Sprout, Brandwatch, Meltwater

Perks for your well-being:

To complement a salary that will make you smile, Brownstein offers the following competitive benefits:

• An opportunity to collaborate and create with some of the smartest, coolest, and most interesting people in the industry
• Frequent professional development opportunities
• A competitive salary
• Health benefits
• Wellness programs
• 401K plus matching program
• Unlimited PTO

Brownstein is committed to cultivating a culture of inclusion and authenticity.

The sum of our collective individual life experiences, uniqueness, knowledge, creativity, self-expression, and talent that our employees bring to their work represents not only a major part of our culture, but our work and Brownstein’s success as well.

Brownstein is an equal opportunity employer. When bringing people into our team, we welcome the unique perspectives they bring related to their experience, culture, education, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, ableness, sexual orientation, and beliefs. We believe in the strength of our people and the power in diversity.

We’re always working on being more inclusive and there will always be more work to do, so please come and join us.