Director of Performance Marketing

3 weeks ago


Irving, United States Good Sportsman Marketing LLC Full time
Job DescriptionJob DescriptionDescription:

Job Purpose: The Director - Performance Marketing will take a leadership, planning and executional role for paid digital marketing for all GSM Brands. Channel responsibility includes Google Ads, Meta, Microsoft Ads, TikTok and other digital channels.

An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.


Summary of Essential Job Duties:

  • Develop and implement a comprehensive performance marketing strategy for major GSM brands.
  • Liaise with the marketing team, brand managers and third party agencies to plan, brief and execute paid digital campaigns to drive key business objectives.
  • Lead the ideation, testing and evaluation of new performance marketing strategies.
  • Ensure brand compliance with ad creative, copy etc.
  • Track, analyze and report on performance marketing channels.
  • Ensure adherance to budgets and clean budget management.
Requirements:
  • Campaign planning and management.
  • Paid campaign planning and management.
  • Google Ads
  • Meta Ads
  • Campaign Manager 360
  • Apple Search
  • Microsoft Ads
  • Google Data Studio / Looker / Glew.io
  • GA4
  • Team Leadership
  • Strategic Thinking
  • Data and KPI Analysis
  • Copywriting
  • Adobe Creative Suite
  • Microsoft Office 365 and related tools.
  • Ability to multitask and meet deadlines while maintaining attention to detail.
  • Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset.

Required Education and Experience:

  • Bachelor's in marketing, commerce, business or relevant work experience.
  • 5+ years experience in a senior performance marketing role, with a proven track record of strategizing and executing digital marketing campaigns.


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