Director, Engagement Strategy

4 weeks ago

New York, United States Publicis CoLab Full time
Job DescriptionJob DescriptionCompany Description

About CoLab
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Job Description

POSITION SUMMARY


Director, Engagement Strategy
Publicis CoLab is where brilliant minds come together to create digital products, advertising campaigns and media experiences that bring bold, award-winning ideas to life. Strategy is a multi- disciplinary team of Creative, Social, Digital Experience Strategy experts, unified by a shared ambition to design experiences that move people.

How does Engagement Strategy fit in? While our Planning team inspires and refines who a brand will be in the world and the ultimate problem our customers are trying to solve, the Engagement Strategy team ultimately defines how patients & HCPs engage with the brand – How it solves patient’s problems and how it supports them into the future – providing a vision and guiding system for integrated and innovative campaigns and works closely with Planning, Media and Tech to make it happen.

To further accelerate this ambition, we are looking for an outstanding Director, Engagement
Strategy – someone who champions a modern approach to connected experiences for brands; who understands consumer behavior, the context in which those behaviors happen and how to design moments of engagement that influence patient journeys. The right candidate will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren’t linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms. Sound
like you? Read on.

What you’ll do
As a Director, Engagement Strategy, your comprehensive media, and marketing expertise will be essential to providing strategic thought leadership on key client engagements.
Demonstrating an intimate understanding of how consumers interact with channels and
technology, this pivotal role demands a focus on how to solve clients’ business challenges most effectively through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service,.

 

Qualifications

Qualifications
This pivotal role requires a depth of expertise (7-10 years of relevant experience, with an advanced degree preferred), including a track record of impactful work experience and professional ingenuity

– which means you are:

  • A digital marketing-savvy problem-solver with the unstoppable drive to inspire teams
  • and bring the best work to life, based on your expertise with omni-channel
  • orchestration (including media, CRM, site and mobile, etc.)
  • Successful track record within the Pharma marketing space a must.
  • A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google
  • Analytics, to uncover the data and insights that drives strategic communications planning and implementation
  • A creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective as well as illuminate powerful insights and creative potential through data and narrative collaboration with all levels of the agency and its partners that will drive growth
  • A true collaborator that has worked on large scale projects across multiple digital
  • properties – the true dot connector
  • An approachable manager with a solid track record of team oversight looking to further develop their management skillset. An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change


Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our
differences make us stronger. It means we honor and celebrate all identities, across all facets of
intersectionality, and it underpins all that we do as an organization. We are focused on fostering
belonging and creating equitable & inclusive experiences for all talent.
 

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