Senior Vice President, Audience Solutions Group

4 weeks ago

New York, New York, United States Publicis Groupe Full time
Job Title: Senior Vice President, Audience Solutions Group

Company Overview: Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. As part of Publicis Media, the #1 media buying network in the Americas and #2 globally, Zenith drives real, tangible business outcomes for clients through data-driven audience strategies.

Job Summary: We are seeking a highly motivated and detail-oriented Senior Vice President, Audience Solutions Group to lead our audience platform for a large Power of One client. The successful candidate will drive audience data activation, manage technology platforms, and collaborate with cross-functional teams to deliver on client objectives.

Key Responsibilities:
  • Direct data science workflows and strategies for integrated audience strategy and delivery
  • Lead audience design and activation operations across a portfolio of brands
  • Lead a team of talented data scientists, setting clear objectives and providing mentorship and guidance
  • Provide strategic and tactical data-driven audience recommendations to clients and key stakeholders
  • Drive audience-driven media plans, insights, and experiences in partnership with internal teams
  • Execute data science methodologies to impact business and campaign strategies across a client portfolio of brands
  • Lead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activation
  • Drive innovation in data science methodologies and technologies, staying at the forefront of industry trends
  • Partner with the media, strategy, and investment teams to drive data automation and make the audience platform a key tool for smarter planning

Requirements:
  • Demonstrated ability to lead and inspire a team of data scientists
  • Highly skilled in machine learning, data modeling, and statistical analysis
  • Proficiency in SQL, Python, and PySpark with the ability to drive and enhance advanced statistical models/analyses for large-scale clients
  • 12+ years of experience preferred in data science, digital media, ad technology, ad operations, or analytics
  • B.A. or B.S., preferably in Data Science, Marketing, Advertising, or Computer Science
  • Self-starter who is quick to learn and eager to contribute
  • Excellent interpersonal, verbal, written communication, and presentation skills
  • Experience managing multiple, competing priorities, duties, and/or projects
  • Familiarity with accounting/math principles; deep statistical analysis experience
  • Agency leadership experience preferred

What We Offer: We offer a competitive compensation package, including medical coverage, dental, vision, disability, 401k, and paid time off. If you are a motivated and experienced data science professional looking to lead our audience platform, please submit your application.

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