Social Media Specialist for Event Company
3 weeks ago
Responsibilities
- Conduct research on popular and emerging trends
- Discover audience preferences
- Create written, video, and image content for a variety of social media platforms designed to create buzz and pique interest
- Monitor and report on web traffic and search engine optimization results and refine social media strategies based on the findings
- Maintain up-to-date knowledge of all social media platforms and updates
- Educate colleagues on best practices in social media
- Respond to customer comments, questions, and concerns submitted via social media in a timely manner
- Directs the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales
- Creating engaging short form video content for both business and personal account
- Finding trending audios/videos to use and recreate for Reels/TikTok
- Capturing content for Instagram Stories for both business and personal accounts
- Editing raw footage content and cutting video sequences to ensure that concepts are translated effectively
- Filming and editing fun team-related in-office videos for social media
- Compiling a list of video topics/video ideas to record on a weekly basis
- Going on property shoots and capturing social media worthy content such as before/afters, walkthroughs, behind the scenes, how to’s, etc.
- Understand how to effectively create Reels/TikToks
- Keep up with trends and platform updates specifically for Instagram and TikTok
- Outstanding research, organizational, and time management skills
- The capacity to work independently and collaboratively
- Have an outgoing personality and be comfortable using a camera and capturing moments around large groups people
- Ability to take and follow direction, while also having a creative eye for improvements
Administrative Tasks - Up to date with social media calendar
- Present monthly calendar to Kismet owner
- Establish an ongoing list of influencer contacts mostly within Indian communities
- Establish connections with influencers and possible new clients on social media platforms
- Keep content library organized on Google drive
Qualifications
- MUST HAVE PAST EXPERIENCE IN EVENT INDUSTRY
- Must have proven record of social media growth
- Previous experience as a Social Media Coordinator is preferred
- Familiarity with all major social media platforms
- Understanding of search engine optimization strategies, keyword research, Google Analytics, and WordPress
- Excellent written communication skills with the ability to create high volumes of engaging content
- Understanding of best practices in online marketing and social media marketing
- Able to edit content
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