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Social Media Manager

2 months ago

Anaheim, United States LA GOLF Full time

Your Role

This role will manage LA GOLF’s presence across all social media platforms (Instagram, TikTok,

YouTube Twitter, LinkedIn, and emerging platforms). A typical day will include crafting posts & stories,

planning and scheduling content, community management, and growing our followership. The ultimate

objective is to increase LA GOLF’s brand awareness, engagement, and customer acquisition across

various social media channels.


We’re looking for someone creative and content-obsessed, who might know a thing or two about golf. Not

required, but certainly helpful. The ideal candidate is detail-oriented, able to work with multiple

stakeholders, and can ensure all projects are executed within deadlines. As the Social Media Manager,

you’ll be responsible for staying on top of industry trends and making data-informed decisions to deliver

against KPIs. The ideal candidate thrives in a fast-paced environment and is excited to set and meet

aggressive goals.


The Social Media Manager reports to the Head of Brand and will work cross-functionally within the

organization to further expand marketing efforts and develop our brand.

Position will be based primarily in our Beverly Hills office in Los Angeles, CA.


About LA GOLF

LA GOLF’s pro player, anti-establishment DNA has made it the most provocative brand in golf.

LA GOLF built its cult-like following first by re-imagining shafts, which is the engine and transmission of

the golf swing, yet none of the big 5 golf companies make their own shafts. In the first year, over a dozen

major champions put the shafts in play. Next, LA GOLF launched the most technologically advanced

putter in the game. By using an all-carbon construction, a material 5x less dense than solid steel, this

allows for a much larger area of forgiveness for off-center hits, mixed with their patented Descending Loft

Face technology which features four descending degrees of loft that solve for consistency with launch

angles and yields more predictable rolls. Next up, LA GOLF launched its first ball, with a 4-piece

proprietary construction that solves for both distance and control. The LA GOLF ball has outperformed

the Titleist Pro V1 in several independent tests for backspin, carry, and total distance. In 2025, LA GOLF

will launch the most innovative driver ever made, designed in collaboration with Bryson DeChambeau.


LA GOLF was founded by Reed Dickens, the founding CEO of Marucci Sports, where he used a similar

playbook to partner with the greatest players in the game to dethrone legacy incumbents Louisville

Slugger and Easton.


For more information on LA Golf products, visit LAGOLF.com


Responsibilities and Duties

● Drive organic growth for LA GOLF’s organic social media accounts, primarily Instagram and YouTube

● Build and maintain a content calendar to ensure consistent and timely posts on all relevant social

media platforms

● Manage UGC and community engagement on all social channels utilizing the LA GOLF brand voice

● Create, edit, and post engaging content, including graphics and written copy, that drives engagement

and conversion

● Analyze data from social media platforms to identify and address areas for improvement

● Collaborate with the marketing team to ensure the social media strategy is integrated with other

marketing efforts

● Monitor industry trends and competitors to stay up-to-date on the latest social media developments, industry improvements, best practices and new trends

● Cover events, photoshoots, golf tournaments and office happenings, and capture content for IG Stories

● Brainstorm, concept and pitch content that achieves goals and hits on real-time trends


Qualifications and Skills

Core competencies:


● Deep knowledge of social media platforms (including emerging ones) and measurement

tools; ability to use analytics to develop and evolve strategy

● Creative mindset and ability to think outside the box; must be an idea generator

● Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice

● Ability to quickly react to trends and create brand-appropriate content on the fly


Interpersonal:


● Strong communication skills

● Ability to manage multiple moving pieces

● Strong time management and prioritization skills

● Adaptable to new social platforms and advertising technologies

● Team-player, hard-working and organized


Additional Preferred Experience and Skills:

● Must have a minimum of TWO (2) years running social media for a brand. Experience with sports

equipment or golf-related companies is a plus

● Photo and video editing skills

● Passion for e-commerce, consumer retail and/or digital marketing is also a plus


Hours and Compensation

The anticipated base compensation range for this role will be $60-$80k commensurate with experience.

● Job Type: Full-time preferred

● Pay based on prior experience

Benefits and Perks

● Medical, Vision, and Dental Coverage

● 401k program with matching

  • ● An environment of collaboration, high performance & great golf equipment