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Manager, Strategic Partnerships

2 months ago

Coral Springs, United States Cruise Planners Full time
Job DescriptionJob DescriptionSalary:

Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. Cruise Planners has achieved Top Producer status with virtually every cruise line, tour, and resort company. Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years and recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Cruise Planners positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. Cruise Planners Home Office was won awards such as Coolest Offices and Top Places to Work in South Florida by Sun Sentinel and South Florida Business Journal.


Job Summary: Join the Home Office Team of the number one seller of Franchise Travel in the United States for 18 years in a row, with a growing footprint in all 50 states. We’re looking for an amazing individual to oversee our Strategic Partnerships, the ideal candidate will be responsible for maintaining, fostering and developing third party strategic partnerships, monitoring success of marketing initiatives, preparing annual budget, analyzing sales results and leveraging Cruise Planners proprietary technology to optimize opportunities. This role will also require collaborating primarily with the sales and marketing departments to strategically leverage opportunities to promote Cruise Planners exclusive offers and amenities in third party marketing initiatives and events. Additionally, the Manager of Strategic Partnerships will oversee the criteria set forth for the selection of Cruise Planners travel advisors in the program, establish communication cadence and provide support to this group as necessary.


Must be eligible to work in the United States without corporate sponsorship.

Must be local to the South Florida Region and have the ability to work in office 3 days per week in Coral Springs.


Responsibilities:


  • Continue to foster and manage current Strategic Partnerships, establish individual and group communication cadence
  • Review individual strategic partnership opportunities for marketing initiatives and analyze investment
  • Establish, monitor and oversee marketing budget
  • Evaluate the success of the various marketing programs and adjust as needed to optimize future marketing opportunities
  • Analyze and report on overall revenue generated by individual strategic partner
  • Collaborate with sales & marketing to fulfill annual marketing plan and review incremental marketing opportunities
  • Ensure marketing deadlines are met, collateral targets the right consumer audience and demographic
  • Manage the selection of advisors in the program and all communication with advisor
  • Audit incoming leads (calls, web, etc.) to ensure the program’s success
  • Ensure advisors in the program are active and engaged, and leveraging Cruise Planners technology, logging into the softphone system taking supplier partners certification courses required, etc.
  • Schedule and host quarterly (or more if needed) review calls with the advisor group to ensure they are aware of all opportunities and program details
  • Identify future opportunities to engage with third party strategic partners for continued growth
  • Coordinate opportunity to participate in strategic partners events at clubs, meetings, etc.
  • Ability to travel and represent Cruise Planners at various events. Approximate 10% travel required
  • Infuses a positive, overall entrepreneurial spirit to the internal and external customer
  • Other related duties as assigned


The items listed above are intended to provide an overview of the essential functions of the job. This is not an exhaustive list of all functions and responsibilities that the position may be required to perform.


Competencies:

  • Strong analytical skills to identify opportunities and suggest improved processes
  • Effective verbal and written communication skills
  • Excellent organizational and time management skills with ability to manage multiple projects while adhering to timelines
  • Demonstrated ability to build and manage relationships including those with franchisees, staff, peers, and senior leaders
  • Effective mediation and negotiation experience
  • Proficient in Word, Excel, Outlook, MS Teams, PowerPoint, knowledge of Hub Spot preferred but not required
  • Project management and decision-making abilities


Requirements: 

  • Bachelor's Degree preferred
  • 5+ years related experience


Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment.