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Head of Strategic Partnerships

2 months ago

Desert Hot Springs, California, United States Infinity Healthcare Consulting Full time

POSITION SUMMARY: Oversee the formulation and execution of the marketing strategic framework, focusing on the identification of new target markets, enhancement of public relations, and coordination of product offerings, while promoting and representing Infinity Healthcare Consulting.

CORE COMPETENCIES:

Formulates, implements, and manages documented strategies for the marketing strategic framework.

Collaborates with the Program Director to develop and oversee the marketing initiatives and address marketing-related challenges.

Engages in the creation of comprehensive marketing plans.

Drafts promotional materials, press releases, and internal and external newsletters on a quarterly basis.

Secures business partnerships with targeted organizations, programs, insurance providers, and managed-care entities.

Establishes networks and partnerships with local and national service providers for special events.

Coordinates conference activities and enhances exhibitor displays.

Responsible for the overall execution of marketing strategies, media relations, promotional activities through various media channels, and the promotion of public and promotional events. This includes crafting press releases, feature stories, television segments, special events for educational institutions, workshops, website enhancements, and outreach communications to service providers and professional contacts.

Develops a comprehensive database of professional contacts beyond the existing Infinity Healthcare Consulting network.

Supports and collaborates with other marketing representatives to ensure the effective execution of general marketing responsibilities, including the development of professional service relationships, direct marketing initiatives, conferences, and follow-ups with contacts.

Maintains a thorough understanding of the organization's administrative and clinical operations.

Provides information on healthcare topics in response to inquiries from local and national entities, including conferences, presentations, and interactions with professional contacts.

Creates and maintains an organized database of current and potential referral sources.

Develops and promotes educational and marketing seminars, lectures, workshops, websites, online activities, and professional newsletters.

Implements and facilitates outreach workshop programs.

Submits monthly reports detailing weekly marketing activities, including daily visits, calls, follow-ups, correspondence, and networking functions. A quarterly report will summarize monthly activities, demographics, and referral data.

Assists the clinical team with the referral process for discharged clients.

Establishes business agreements with professional networks as required.

Participates as a collaborative member of the Infinity Healthcare Consulting staff.

Engages in special projects and other assigned duties.

QUALIFICATIONS:

A Bachelor's degree or Master's degree is preferred.

Knowledge of the disease concepts related to eating disorders and associated treatment issues is essential.

A minimum of two (2) years of experience in administration and marketing management is required.

Ability to work collaboratively with a multidisciplinary team.

Demonstrated proficiency in public speaking and professional writing.