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Director, Account-based Marketing

4 months ago

Atlanta, United States PRGX Global, Inc. Full time
Job DescriptionJob Description

SUMMARY:

PRGX is seeking a highly motivated and experienced Director of Digital Marketing to lead our digital marketing team. The ideal candidate will have a strong background in digital marketing and demand generation, including Account-based Marketing, SEO, SEM, social media, and advertising platforms. The Director of Digital Marketing will be responsible for developing and executing digital marketing strategies that drive demand and pipeline growth for PRGX.

About PRGX:

PRGX is a global data management company that pioneered Recovery Audit nearly 50 years ago. We are the leader in source-to-pay analytics and margin expansion. PRGX empowers clients in more than 30 countries with business intelligence to recover $1.8 billion in annual cash flow, unlocking value and improving the overall health of organizations across the world. We collaborate with supplier communities on behalf of our clients to realize improved profits and deliver data intelligence solutions to optimize processes, delivering immediate and lasting value. With end-to-end technology and deep vertical expertise underpinning our recovery, preventive, and data intelligence solutions, we provide actionable insights that minimize leakage, optimize cash flow, and shape stronger, healthier businesses.

RESPONSIBILITIES:

· Spearhead the development, execution, and measurement of digital marketing strategies and campaigns, encompassing online advertising, website, SEO, SEM, social media, and Account-based Marketing (ABM).

· Employ strategic planning and analysis to enhance the impact of digital marketing initiatives, ensuring alignment with overall business and marketing objectives.

· Oversee SEO and SEM efforts, applying a data-driven approach to optimize performance and increase traffic growth.

· Drive the implementation of Account-Based Marketing (ABM) strategies to maximize engagement and conversion within target accounts.

· Leverage expertise in data analysis to drive decision-making, optimize campaigns, and improve marketing ROI.

· Lead the selection, implementation, and management of marketing technology tools and platforms, with a focus on enhancing automation and efficiency.

· Drive effective demand generation and lead nurturing campaigns, maximizing engagement and conversion rates.

· Manage digital marketing budget and track marketing ROI across channels.

· Foster a collaborative and innovative environment.

· Manage and cultivate relationships with agency partners, ensuring alignment with the company’s goals and objectives.

REQUIREMENTS:

· Bachelor's degree (B.A.) in Business Administration or related fields. MBA preferred.

· 10+ years of progressive experience in B2B digital marketing, with a proven track record of driving demand, pipeline and ROI metrics.

· Demonstrated expertise in organic and paid digital channels, including search, social media, online advertising, and demand generation.

· Experience in implementing Account-based Marketing (ABM) platforms (6sense and Demandbase) and ABM campaigns.

· Familiarity with Martech tools and systems, such as Marketo (preferred), Salesforce, Google Ads, LinkedIn Campaign Manager, and WordPress (preferred).