Account Director

1 month ago

atlanta, United States Tailfin Marketing Full time

A LITTLE ABOUT TAILFIN:


We get brands unstuck by uncovering new insights, mapping new paths to success, and creating the stories that turn customers into advocates. Brands like:

  • Start-ups in need of a brand ID and fuel to grow
  • Challenger brands looking to gain ground on a category leader
  • Established brands looking to change course or re-energize their message
  • Expansive brands looking for agility and efficiency


The principles that guide us along the way are Do Great Work, Be Good People, and Stay Curious We strive to become indispensable partners to brands we love and respect. 


ABOUT THIS ROLE:

This position is perfect for agency leaders who want the freedom to make a real difference in the work, the people, and the business we do every day. Account Directors / Senior Account Directors at Tailfin set the direction, steer the ship, and drive agency success. They are experts at helping get strategies, projects, and people UNSTUCK.


DESIRED ATTITUDE, SKILLS & INTANGIBLES:

  • Relationship builder and connecter
  • Thrives on finding ways to do things different and better
  • Honest and straightforward; Knows the importance of having hard conversations and can navigate them with ease
  • Finds the potential for greatness in every opportunity
  • Creatively problem-solves; Never stops asking why
  • Loves leading both an immediate team and cross-functionally; Expertly manages up and down
  • Comfortable with discomfort; Pushes boundaries and does not settle for “how we’ve always done it”
  • Has an entrepreneurial business sense and an eye for business growth
  • A true team player who jumps in wherever needed
  • Written and verbal communication skills that inspire a room
  • Experience with project management and finance tools


JOB FUNCTIONS & REQUIREMENTS:


Business Leadership

Plays an essential leadership role at the agency, including growing existing client business and managing client revenue, with extensive experience leading and growing multi-year agency-of-record accounts:

  • Builds and maintains strong client relationships that lead to positive work outcomes and agency growth; Proven success building relationships over several years
  • Has the ability to future-plan, and can navigate the day-to-day of their accounts with that in mind (e.g. a “forest through the trees” thinker)
  • Ensures client financial and relationship health including both developing, and overseeing the development of, estimates and scopes of work
  • Responsible for overall profitability of their accounts; Navigates scope changes with client, and leads all financial tracking / discussions with clients monthly
  • Oversees team to ensure all agency financial processes are done accurately
  • Easily oscillates between big picture thinking to day-to-day execution
  • Supports the new business team and process including writing proposals and participating in pitches as needed


Strategic & Creative Leadership

Possesses a high level of comfort working cross-functionally to create and implement outstanding marketing strategies for clients:

  • Fosters strong internal relationships, with experience leading cross-functional teams (project managers, strategists, creatives, producers, etc.) in achieving excellent work for our clients
  • Highly strategic with a strong understanding of traditional and digital marketing strategies, channels, technologies, principles and processes
  • Can gain and maintain strategic alignment, righting the ship when things get off course; Expert at balancing and communicating the desires of the client with the recommendations of the agency
  • Has a sharp eye for creative and can articulate creative feedback to the team through the lens of the brand and the strategy at hand
  • Experience managing and overseeing productions from the account seat
  • Highly tuned antennae for trends in the marketplace and puts them to work
  • Understands the workflow planning process including resource management, timeline development, and project planning with support of project management team
  • Easily works on multiple, simultaneous projects in fast-paced environment - both in an oversight and day-to-day capacity


Team Leadership

Has a teaching mentality and enjoys growing talent and teams:

  • Has experience leading a team and enjoys a management role
  • Identifies ways to improve the Account Management team through new ways of working, training opportunities and performance evaluation processes
  • Acts as a team captain and finds ways to celebrate the team


HYBRID OFFICE 

We believe there are real benefits that come both with in-person collaboration and head-down-focused remote work. At Tailfin, we come into the office 3 days a week on Tuesday, Wednesday and Thursday.  


MORE ON TAILFIN:

We’re always looking for like-minded team members who exemplify the core values that we hold sacred.


If this sounds like you, we’d love to connect


We care 

  • It’s hard to out-care us. We care about each other, about our clients’ business, and about the world around us
  • We care about relationships, communicating early, often and with clarity. 
  • We work hard, go the extra mile and deliver beyond the ask. 


We dare 

  • We lead with passion, energy and optimism. 
  • We challenge what’s expected and push to find new ways to solve problems. 
  • We help our clients embrace discomfort, leading them to change that’s worth it. 


We follow through 

  • We do what we say we’re going to do. 
  • We’re thoughtful and intentional about our work and we own our choices. 
  • We stay engaged and responsive, making sure our execution always exceeds expectations. 


We partner up 

  • We believe in forging true partnerships—with clients, vendors, and with each other. The work always benefits. 
  • We deepen connections by being supportive, empathic, respectful, and genuine. 
  • We take time to celebrate each other and our clients, our wins and efforts, always remembering to have some fun along the way. 


We never stop moving  

  • We promote persistent curiosity and cultivate a growth mindset. 
  • We question, learn, iterate, and improve in every phase of our process. 
  • We are always looking for new ways to be more efficient, more effective and more memorable with the things we make. 

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