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Marketing Director

2 months ago

Atlanta, Georgia, United States Asset Living Full time
Marketing Director

Asset Living is a leading third-party management firm that fosters thriving communities nationwide. As a Marketing Director, you will play a crucial role in maintaining, improving, and executing marketing strategies to drive property performance and support Regional Leadership and community site teams.

Key Responsibilities
  • Review and analyze marketing metrics quarterly, providing insights on how to maximize marketing spend, generate quality leads, and improve lead-to-lease ratios.
  • Develop and implement marketing plans to achieve business objectives.
  • Provide additional marketing support and analytics as needed or requested.
  • Collaborate with the training team to develop marketing-based training programs.
  • Oversee community's monthly ILS/Digital audits and ensure accuracy.
  • Assist in developing community marketing budgets and ensure operation within allocated funds.
  • Direct oversight of 3rd party marketing vendors.
  • Complete marketing help desk tickets in a timely manner.
  • Collaborate with vendors and third-party training providers to arrange employee registration for and participation in outside training programs.
  • Manage social media presence, including Facebook, Instagram, Google +, LinkedIn, and other platforms.
  • Lead the Social Media Ambassador program and create monthly social media calendars for onsite team members.
  • Ensure brand consistency in all marketing materials.
  • Complete all required marketing-related tasks during the acquisition and disposition of communities.
Requirements
  • Minimum of 2 years experience in a marketing role.
  • Knowledgeable in all aspects of onsite property management, from leasing to service to management.
  • Strong verbal and written communication skills.
  • Excellent organizational skills and attention to detail.
  • Ability to handle pressure due to complexity and time sensitivity.
  • Highly motivated and able to work independently.
  • Advanced knowledge of Microsoft Office and Yardi software proficiency.