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Account Based Marketing Analyst

2 months ago

Atlanta, United States Salesforce.Com Inc Full time

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category: Marketing & Communications About Salesforce: We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. This Account Based Marketing (ABM) role is responsible for strategic planning, development, and implementing of ABM Marketing plans for priority accounts to meet the growth objectives of the business, accelerate pipeline, drive product adoption, and help close revenue opportunities and renewals. The ABM marketer will interface directly with account directors in partnership with sales, field marketing, industry marketing, and product marketing. The role requires strategic marketing experience, cross-team and organizational teamwork, excellent communication and project management skills, along with a passion for driving a highly curated customer experience. Some of the things you'll be doing: Own the overall marketing strategy, planning, and execution of top tier accounts (ABM). Leverage a marketing mix of digital ads, email, hospitality, strategic industry events, and personalized specific experiences to deliver results. Partner with 3rd party vendors and agencies for ABM discovery, insights, and execution. Drive Pipeline Sourced, Influenced, Maturation, and Deal Closure through Account Based Marketing efforts. Work with extended teams and partners not limited to Sales, Sales Operations, Industry Marketing, Field Marketing, Executive Engagement, Salesforce Innovation Center, Customer Engagement and Marketing Operations teams on the overall end-to-end experience for ABM accounts. Leverage ABM technology and tools to drive digital programs and leverage account intent data to strategize, prioritize and convert leads. Maintain written and verbal communications to ABM account directors, customers, and internal marketing partners on ABM efforts. Develop and roll out an ABM approach that focuses on 1:1 efforts for top tier accounts. Who you are... Experienced: Experience planning, implementing and optimizing ABM programs and campaigns for strategic accounts. ITMSA Certification is a plus. Domain: Expertise in Account Based Marketing strategy and program development preferred. Go getter: Strong understanding of how to create unparalleled brand experiences and a track record for delivering innovative customer experience through enterprise-focused initiatives. Problem Solver: Strong critical thinking, creativity, and can shift on the fly. Collaborator: Natural relationship builder who can work effectively across different subject areas, time zones, and cultures. A strong communicator: Excellent written and verbal communication skills. Analytical: You ask questions and analyze the ABM Dashboard for ROI metrics. Data Driven Storyteller: Leverage data and ROI metrics from the ABM dashboard to develop go-to-market plans. Organized: Able to manage multiple simultaneous projects and consistently hit results on time and to agreed quality standards. Requirements: 3+ years of relevant work experience in marketing, direct experience in Account Based Marketing a plus. Proven experience effectively driving consensus across diverse teams in multiple departments. Demonstrated ability to present to leadership and overall strong presentation building skills. Experience in launching new and innovative ideas. Strong relationship-building skills with acute attention to detail. Experience working with large and complex sales teams. Experience and strong knowledge of how to put together a robust marketing plan for an entire year. Dynamic, confident personality that is self-motivated and capable of working in a fast-paced environment. Can-do, positive, inspiring demeanor with an outside-the-box, innovative and creative mentality. Passion for software-as-a-service, platform-as-a-service, and innovative thinking. Accommodations: If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement: At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. #J-18808-Ljbffr