Associate Media Director

SOLVE(D) is an IPG Health growth accelerator agency, which combines a start-up entrepreneurial spirit with the capabilities and resources of a global, full-service integrated communication network. SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of media, data science, analytics, technology, and consulting to help deliver omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences. SOLVE(D)s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers and accelerators, to maximize market velocity and growth opportunities.

JOB SUMMARY

The Associate Director role is both a leadership role as well as a managerial one. The Associate Director sets the working style for the group, follows the strategic direction established by the Director (or senior team lead) and is tasked with being a collaborative partner to account teams and clients.

The Associate Director focuses on delivering against key client objectives and deploying appropriate resources against all areas of the planning and activation process while helping manage time allocations to maintain proper utilization.

The Associate Director is responsible for demonstrating a strong working knowledge of the media space and available media research as well as being a holistic integrator of other disciplines and capabilities. The Associate Director is responsible for identifying business opportunities and solutions as well as driving innovation on a regular basis.

ESSENTIAL FUNCTIONS

Client Management

• Maintain knowledge about the industry and brand/client - product benefits, efficacy, MOA, industry challenges, client processes and client corporate culture. Place clients on the leading edge of media change. Maintain on-going contact with day-to-day clients, lending credibility and endorsement to major projects.

Media Planning

• Oversee media plan development and take the lead on all presentation development. Creates media plans that are strategically and executional sound. Review all plans to ensure quality and flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients marketing plans.

Team Management

• Manage and train staff and delegates to build an efficient team.

JOB DUTIES / RESPONSIBILITIES

Media Planning and Execution:

• Accountable for plan output timeliness, accuracy, and overall operational excellence
• Lead the process of strategic planning/execution that ladders back to client/campaign goals
• Utilize appropriate resources to help guide clients business goals using a data driven approach to create outputs (e.g., syndicated, proprietary, analysis, historical) for strategic and tactical planning
• Engage with Strategy to develop and support audience segmentation and prioritization
• Responsible for ensuring that all budgets and campaign plans and execution align with client parameters across all online and offline channels
• Understand and adopt proven channels and new innovations relevant to clients media strategies including but not limited to search, video, programmatic, addressable, emerging social platforms, and direct to publisher
• Work seamlessly with other activation teams guiding and challenging them to ensure highest quality thinking and performance
• Maintain relationships with media vendors; continue to develop publisher and elevate relationships for exchange of new opportunities/ideas
• Serve as a resource for advice and counsel for all junior levels guiding and assisting to help identify potential solutions to problems/issues

Strategic Thinking & Leadership:

• Provides and discuss industry information on media, markets and related topics
• Ensures all relevant parties are informed and knowledgeable about client business challenges and opportunities as well as internal agency issues, changes in account status, etc.
• Provide and/or guide strategic input for all plans internally and externally
• Develops and maintains planning processes and procedures across teams/disciplines especially focused on high-risk areas such as finance and data security
• Understand and analyze the root causes of problems and develop ways to rectify
• Train, motivate and develop the junior team
• Create and deliver accurate, honest and timely performance management documents
• Identify opportunities for automation to streamline processes
• Demonstrate ability to sell SOLVE(D) and all its offerings

Communications Skills:

• Own and maintain communications process with account, creative and clients
• Direct the development of client presentations and other important communications that are clear, compelling and persuasive
• Lead client presentations and day-to-day meetings
• Adapt communication style to relevant audience
• Move audience to desired action through clear and persuasive delivery of information
• Communicate key information about our company representing the values and goals of the organization internally and externally

EDUCATION

• Bachelors degree

EXPERIENCE

• 4 + years of related media work experience (Required)
• At least 1 year experience with Pharma. (Required)

KNOWLEDGE, SKILLS, & ABILITIES

• Competency with Microsoft Excel, PowerPoint and Word - Includes advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUp-
• Proficiency in media applications including MediaTools, KANTAR and Prisma
• Strategic thinking
• Team leadership
• Leads client presentations and discussions
• Relationship builder - across internal, external (agency, publisher), client teams
• Effectively represents agency across relationships and industry
• Seeks further education on media and client businesses
• Provides team mentorship and development support

COMPETENCIES

Organization:

• Creates clear goals, identifies and finds the resources (i.e. people, material) needed to achieve them, and schedules tasks so that work is completed on time

Communication:

• Attentive and shows interest in the subject; expresses ideas clearly, concisely and professionally in oral and written communications
• Adapts communication style depth of content to relevant audience

Presentation:

• Ability to establish an effective, professional demeanor and communication to influence ones point of view

Time Management:

• Effectively plans ahead to ensure projects are undertaken and time is used efficiently

SALARY

• $98,000 to $141,000 annually

STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of whats outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a persons performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.

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