Associate Paid Media Director

3 weeks ago

New York, United States Influencer Full time
Job DescriptionJob Description

ROLE: Associate Paid Media Director

SALARY: $95k-$115k

LOCATION: US, remote

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.


Description

Join our innovative team where creativity meets strategy. As the Associate Paid Media Director, you will play a crucial role in leading and overseeing all paid media elements, focusing on planning and buying across Meta, Snap, TikTok, and emerging self-serve platforms.

Key Responsibilities:

• Leadership & Strategy:

• Lead the paid media team, ensuring excellence in media planning, buying, campaign management, and post-campaign analysis (PCA).

• Provide and implement the strategic direction for paid media products, refining sales propositions, rate cards, pricing models, and measurement structures.

• Stay updated on industry changes, ensuring our paid media offerings remain cutting-edge.

• Campaign Management:

• Oversee the planning, setup, execution, and optimization of media campaigns to deliver optimal performance.

• Ensure best-in-class distribution strategies that drive client success.

• Identify new product opportunities and upsell paid media budgets.

• Stakeholder Management:

• Maintain positive relationships with clients, platform representatives, and agency partners.

• Collaborate with commercial leads to integrate paid media into our commercial output, ensuring competitive deliverables and meeting commercial targets.

• Team Development:

• Provide career frameworks and managerial support to the paid media team.

• Delegate workloads effectively and ensure collaboration with other stakeholders at key moments.

• Knowledge Sharing & Process Implementation:

• Share knowledge and upskill both the paid media team and the wider business on the latest platform trends and developments.

• Implement and adhere to paid media processes across the business.

Experience:

• 7-10 years of experience in the paid media industry.

• Advanced capability in paid media buying and planning, writing media plans, upselling paid media budgets, and delivering data-led reports.

• Skills:

• Advanced understanding of the paid media landscape, including social media platforms, ad formats, and market trends.

• Knowledge of other media forms (e.g., PPC, OOH, print) is a plus.

• Understanding of the integration between media distribution, creative strategy, and commercial deliverables.

• Demonstrated people management skills.

• Highly organized with excellent attention to detail and a focus on meeting KPIs


(some of our) Benefits & Perks:

  • 401k Plan (eligible after your first 90 days of employment)

  • Medical, Dental & Vision plans provided

  • Career Framework approach to leveling to ensure our compensation and progression is competitive

  • 22 days of Paid Time Off (+ Bank Holidays which can be flexed to your needs)

  • Office first hybrid approach with 3 days in our NY HQ (NoMad)

  • Yearly tenure celebrations

  • Company wide offsites, seasonal celebrations and events


At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

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