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Physician Marketing Liaison

2 months ago


Tampa, United States Rose International Full time

The Physician Marketing Liaison is responsible for supporting the development and execution of a strategic plan that supports the goals of the organization. A primary focus of this position is to generate awareness as it pertains to the Florida market healthcare delivery system, specifically the network of providers (employed and contracted). This position is also responsible for providing assistance with special projects and educational efforts as directed by management. This position is accountable for Market membership goals for both growth and retention.

Essential Job Functions

1.Execute an action plan for territory activities and community outreach to support market growth and retention.

2.Responsible for engagement (i.e. face-to-face interaction) with prospects and current patients at events and identifies opportunities within the Medicare-eligible population.

3.Responsible for maintaining and updating event/activity documentation, as well as calendar updates.

4.Maintains a professional relationship with community contacts/agencies, health care delivery system administration, physicians, and other staff as well as local contracted health plan staff/brokers & agents. In addition, develops and maintains professional partnerships with Community Senior Centers of Influence.

5.Conduct group presentations at various events or community/professional meetings to generate leads and raise awareness of the Florida market healthcare delivery system.

6.Completes all necessary reports and deliverables as requested by leadership according to established deadlines.

7. Effectively creates databases and manages assigned budgets with productive ROI results.

8.Collaborates with outside vendors as needed to fulfill program initiatives.

9.Coordinates with corporate marketing on marketing collaterals needed for special events, advertisement initiatives, and other requests submitted by senior leadership.

10.Some nights and weekends are required to support outreach activities and special events.

11.All other duties as assigned by management.

Responsibilities:

Directly support Clinics and their Clinic Administrators with Growth and Marketing needs.

Participates in Market/Team growth discussions forming collaboration and growth opportunities.

Create and execute various Growth/Marketing activities in the community in support of clinics/clinicians. (3-5 per week)

Document and communicate data that supports the work being done to impact growth. I.e. Input events into specific platforms and capture attendees/leads.

Engage in Agent/Broker communication/relationships expanding the opportunity to connect with prospective patients in partnership with health plan partners and agents.

Minimum Required Education, Experience & Skills

A bachelor’s degree in a related field is required. (Four additional years of comparable work experience beyond the required years of experience may be substituted in lieu of a bachelor’s degree).

Three to five years of marketing project management, communications and/or marketing campaign development, and event planning experience.

Experience with CMS guidelines and/or experience in a healthcare-related field.

Proficiency in Microsoft Excel, PowerPoint, and Word, and internet research required.

Must have a current, valid driver’s license and reliable transportation.

Ability and willingness to travel as determined by business needs.

Software Skills: Microsoft Outlook/Word, PowerPoint, Excel, Smartsheet

Preferred Education, Experience & Skills

Five or more years of project management, communications, and/or marketing campaign development and event planning experience preferred.

Bilingual (English/Spanish) fluency preferred.
  • **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

  • **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

Benefits:

For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.

California Pay Equity:

For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.

If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.

Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).