Marketing Coordinator

2 weeks ago

Tampa, United States DRB Group Full time

JOB PURPOSE:

To coordinate the marketing, merchandising and startup/close down activities for all communities; including organization of the advertising, model home decorating, and signage/display for vendor activities. Act as the liaison with division offices to provide marketing development and support in the region.

 

Essential Functions:

  • Generates increased traffic to the communities
  • Coordinates department advertising needs
  • Organizes model home and trailer activities
  • Maintains website
  • Coordinates sales/marketing events
  • Prepares advertisement layouts and marketing materials

Duties and Responsibilities

  • Creates and establishes strategic marketing plans to achieve company objectives for products and services
  • Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
  • Manages development, production, and distribution of promotional and collateral materials to support marketing programs
  • Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic
  • Provides web site management, tracking on line leads, and monitoring conversion
  • Manages model decorating processes and maintains furniture inventory
  • Creates and maintains master electronic file of current collateral and display images
  • Responsible for timely coordination of new community preparations, including sales trailer (utilities, facility, landscape, displays, location, etc.), model(s), pre-sale information, and grand opening events, etc.
  • Reviews and ensures accuracy of all marketing material prior to public release
  • Sets-up and maintains photo library of finished homes and models (interior & exterior, all plans)
  • Assists General Sales Managers with selections of all Market/Model homes (target price - lot - plan - inclusions - colors)
  • Maintains current signage for communities and continuously reviews existing signage while researching/obtaining new and better locations
  • Assists General Sales Manager with merchandising of Model Homes and sales office set-up
  • Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities
  • Processes department marketing supplies and promotional materials
  • Processes department invoices
  • May include other duties as assigned

 

QUALIFICATIONS:

Knowledge and Skills

  • Excellent written and oral communication skills
  • Excellent inter-personal skills: possess the ability to work independently and as part of a team
  • Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
  • Knowledge of typical building construction process
  • Willingness to travel (locally)
  • Must be fully PC-literate including basic administration software (Power Point, MS Word, Excel, Access)
  • Operation of digital camera

Education and Work Experience

  • College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education and/or work experience
  • Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising

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