Marketing Business Partner
4 days ago
At Regions Bank, we are seeking a skilled Marketing Business Partner to join our team. This role will serve as a strategic liaison between Marketing and assigned geographical areas and/or business units.
This position is responsible for developing and executing strategies that align with Regions' objectives, driving brand awareness, growth, and customer acquisition/retention. The ideal candidate will have a strong understanding of marketing principles and be able to develop comprehensive marketing strategies and campaigns.
Key Responsibilities:
Develop and execute marketing strategies and campaigns that align with Regions' objectives
Partner with key leaders and stakeholders to develop and execute comprehensive and cohesive marketing strategies and campaigns
Develop and manage marketing communications strategies and campaigns through coordination with partners
Contribute to the identification of customer sub-segments and targets for acquisition, increased wallet share, and retention
Build and deliver useful, credible data-driven marketing programs for business success and return on investment (ROI)
Identify and cultivate strategic partnerships within assigned geographies and/or business units to advance, support, and promote overall business unit and/or priority market objectives
Requirements:
Bachelor's degree in Marketing or related field
Five (5) years of experience in marketing or sales, preferably within banking and/or financial services
Experience with event planning
Willingness to travel for program and/or initiative execution
Skills and Competencies:
Ability to build relationships with key partners within priority markets, corporate business units, and the Marketing Communications team
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment
Demonstrated leadership or influencer capabilities
Extensive planning skills – ability to manage multiple initiatives, planning the details while seeing and working toward the big picture
Independent decision making
Plan development skills – needs based, data and research driven, founded with strong assumptions, and which have a positive (ROI)
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong interpersonal skills
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Benefits:
Regions offers a comprehensive benefits package that includes paid vacation/sick time, 401K with company match, medical, dental, and vision benefits, disability benefits, health savings account, flexible spending account, life insurance, parental leave, employee assistance program, and associate volunteer program.
Location:
This position is located in Birmingham, Alabama, and may require travel for program and/or initiative execution.
Equal Opportunity Employer:
Regions Bank is an equal opportunity employer and welcomes applications from diverse candidates.
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