Marketing Business Partner

4 days ago


Tampa, Florida, United States Regions Bank Full time
Job Description:

At Regions Bank, we are seeking a skilled Marketing Business Partner to join our team. This role will serve as a strategic liaison between Marketing and assigned geographical areas and/or business units.

This position is responsible for developing and executing strategies that align with Regions' objectives, driving brand awareness, growth, and customer acquisition/retention. The ideal candidate will have a strong understanding of marketing principles and be able to develop comprehensive marketing strategies and campaigns.

Key Responsibilities:

Develop and execute marketing strategies and campaigns that align with Regions' objectives

Partner with key leaders and stakeholders to develop and execute comprehensive and cohesive marketing strategies and campaigns

Develop and manage marketing communications strategies and campaigns through coordination with partners

Contribute to the identification of customer sub-segments and targets for acquisition, increased wallet share, and retention

Build and deliver useful, credible data-driven marketing programs for business success and return on investment (ROI)

Identify and cultivate strategic partnerships within assigned geographies and/or business units to advance, support, and promote overall business unit and/or priority market objectives

Requirements:

Bachelor's degree in Marketing or related field

Five (5) years of experience in marketing or sales, preferably within banking and/or financial services

Experience with event planning

Willingness to travel for program and/or initiative execution

Skills and Competencies:

Ability to build relationships with key partners within priority markets, corporate business units, and the Marketing Communications team

Ability to learn additional systems as needed

Ability to research, analyze data, and derive facts

Ability to work in a team environment

Demonstrated leadership or influencer capabilities

Extensive planning skills – ability to manage multiple initiatives, planning the details while seeing and working toward the big picture

Independent decision making

Plan development skills – needs based, data and research driven, founded with strong assumptions, and which have a positive (ROI)

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Strong interpersonal skills

Strong verbal, written communication, and organizational skills

Strong work ethic and self-motivation

Benefits:

Regions offers a comprehensive benefits package that includes paid vacation/sick time, 401K with company match, medical, dental, and vision benefits, disability benefits, health savings account, flexible spending account, life insurance, parental leave, employee assistance program, and associate volunteer program.

Location:

This position is located in Birmingham, Alabama, and may require travel for program and/or initiative execution.

Equal Opportunity Employer:

Regions Bank is an equal opportunity employer and welcomes applications from diverse candidates.

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