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Digital Account Executive

2 months ago

Dallas, United States Champion Full time

Award-winning Integrated Marketing Agency is seeking a full-time Digital Marketing Account Executive with 3+ years of professional experience in digital marketing with a focus on paid media. We offer career growth, competitive pay, excellent benefits (including hybrid work schedule) and a fast-paced yet fun, team-oriented environment. Our headquarters are located in Old East Dallas, but we serve our clients coast to coast. Champion operates on a Hybrid schedule - 3 days in-office and 2 days WFH.

The Digital Marketing Account Executive will be responsible for leading day-to-day client relations, executing digital media strategies and tactics for multiple clients within the franchise development space. This role requires a deep understanding of digital marketing, omni-channel integration and the ability to manage campaigns across various platforms to drive measurable results.


Key Responsibilities:

  • Develop and execute digital media campaigns for franchise development clients, focusing on platforms such as META, Google Ads, LinkedIn ads, and other paid media or organic social opportunities.
  • Collaborate with the Franchise Development Digital Team to optimize sales funnels, email marketing and campaign performance.
  • Create and launch email campaigns, develop automations and optimize CRMs
  • Monitor daily campaign performance, manage day-to-day activities and ensure that all campaigns are aligned with client goals.
  • Establish and meet deadlines by managing specifications for ad materials, working closely with the creative team to develop high-converting content based on past performance.
  • Measure, optimize, and report on the results of paid marketing efforts using dashboards and analytics templates, ensuring all key performance indicators are tracked and communicated effectively.
  • Manage task lists, meeting agendas, status updates and communication calendars across all digital clients, ensuring that projects are delivered on time and within scope.
  • Research and test growth strategies and advertising tactics to optimize spending and reduce cost-per-acquisition.
  • Lead client calls, enhance client relationships, update status reports, and provide recaps with deliverables to Account Leads following all calls.
  • Take initiative on tasks with minimal direction from management, identifying areas for performance or service improvement.
  • Respond to client requests and proactively anticipate client needs, ensuring that all communication is clear, timely and actionable.
  • Stay up-to-date with industry trends, best practices and emerging technologies to ensure that clients' franchise or digital media strategies remain innovative and effective.
  • Develop campaign and quarterly recaps that showcase the agency’s contributions to client’s marketing and business goals, providing insightful and actionable recommendations for future strategies.


Qualifications:

  • Mastery of ad creative, copywriting, automation development, and platform management.
  • Ability to lead 3-5 accounts with minimal supervision, demonstrating strong organizational and time management skills.
  • Strong communication skills, both written and verbal, with the ability to work collaboratively in a fast-paced, deadline-driven environment.
  • Strategic thinker with a problem-solving attitude and a willingness to embrace new challenges.


Preferred, Not Necessary:

  • High-level knowledge of franchise development, including the sales and development process, trends, and best practices.


The ideal candidate has a college degree in marketing, communications, journalism or related discipline; is a team player who is also comfortable working with limited supervision; has 3+ years of experience; has outstanding written, verbal and interpersonal communication skills; and is energetic, organized, detail-oriented and self-motivated. Is that you? Then what are you waiting for?