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Marketing Automation Campaign Manager

3 months ago

New York, United States CGS (Computer Generated Solutions) Full time

Marketing Automation Campaign Manager (onsite)


CGS seeks an experienced Marketing Automation Campaign Manager to help drive our account-based marketing initiatives and provide data-driven insights to optimize our marketing efforts. The ideal candidate will have extensive experience with platforms such as Marketo, Hubspot or Salesforce Marketing Cloud. She/he will have a strong background in ABM strategies and advanced data analytics.


This is a rare opportunity to join a dynamic Marketing team at a global organization with a marquee client list. You’ll have the resources of a global organization, coupled with the creativity and freedom of decision making of a start-up. You should be a self-starter with a passion for data-driven marketing, able to balance strategic thinking with hands-on campaign execution. You should be adept at developing a deep understanding of B2B buyer journeys, facilitating personalized, targeted campaigns that resonate.


For 40 years, CGS has enabled global enterprises, regional companies, and government agencies to drive breakthrough performance through software and business applications, enterprise learning, immersive technologies, and outsourcing services. We’re focused on creating comprehensive solutions that meet clients’ complex, multi-dimensional needs tied to their fundamental business activities.


Responsibilities:


Develop and execute integrated B2B account-based marketing campaigns to achieve revenue and pipeline goals.

  • Design, implement, and optimize multi-channel ABM programs using CGS’s marketing automation platform (currently Marketo); execute multi-touch nurture programs leveraging both marketing automation and CRM data.
  • Ensure timely and quality delivery of emails and assets in the Marketing Automation Platform (currently Marketo), including management and oversight of the Marketing campaign calendar. Ensure the Marketing calendar remains in alignment with Sales and overall business objectives.
  • Collaborate with Product Marketing and cross-functionally with Sales, Customer Success, IT, and other teams to orchestrate and continuously optimize CGS’s targeted marketing. Provide guidance on best practices.


Analyze campaign performance using multi-touch attribution reporting and other advanced analytics techniques.

  • Maintain seamless connections between CGS’s marketing automation platform (currently Marketo) and its CRM system (Salesforce). Develop and implement data synchronization strategies to ensure consistent and accurate information flow. Use data cleansing and normalization techniques to maintain data quality across systems.
  • Working collaboratively with Sales and Marketing, help create and continuously optimize predictive account scoring models.
  • Help grow the pipeline by identifying accounts that are ready to buy and focusing Marketing and Sales in reaching them with communications that lead to qualification and booked meetings.
  • Deploy closed-loop reporting to track campaign effectiveness from initial touchpoint through to opportunity creation and closed deals.
  • Continuously test, learn, and iterate on ABM strategies to improve campaign effectiveness.
  • Report on the ROI of each marketing campaign, including ROI by channel. Create forecasting reports with these data-based insights.
  • Create standardized marketing reports and dashboards to present performance metrics to stakeholders across the organization.


Requirements:

  • 8+ years’ experience in B2B marketing with a focus on ABM. Strong understanding of lead management, with the ability to optimize lead handoffs between Marketing and Sales.
  • Passion for working in a metrics-driven culture and translating data into actionable insights.
  • Proven record executing successful multi-channel ABM campaigns with Marketo, Hubspot, Salesforce Marketing Cloud, or similar marketing automation platforms.
  • Expertise in CRM software, preferably Salesforce
  • Experience with ABM platforms (e.g., Demandbase, 6sense, Terminus) and data intelligence and prospecting solutions such as ZoomInfo.
  • Strong data analytics skills, including experience with multi-touch attribution reporting and A/B testing.
  • Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
  • Effective communication and presentation skills, including the ability to present insights to executive teams.


Preferred qualifications:

  • Certification in Marketo, Hubspot, and/or Salesforce Marketing Cloud.
  • Salesforce Certified Administrator or Salesforce Certified Marketing Cloud Administrator certification.
  • Proficiency in creating custom objects, fields, and workflows in Salesforce to support Marketing and Sales alignment.
  • Experience with RingLead and Outreach.io