Marketing Automation Specialist
3 weeks ago
Optimize Partners is seeking a Marketing Automation Specialist to provide support to our client, a fast-growing B2B SaaS start-up in NYC.
The position will start as a long-term consulting engagement with a real opportunity to become a full-time permanent role.
As a Marketing Automation Specialist, you will orchestrate and execute marketing campaigns by turning ideas into reality, automated and leading to business growth.
In this role, you will support the Marketing Team by automating email marketing campaigns, as well as messaging via paid social media, while ensuring an integration of data between marketing and sales CRM systems, so that marketing campaign data activity is segmented, tracked, and linked to sales conversions.
Responsibilities of the Marketing Automation Specialist:
Administration of our client's Marketing Automation Platform (Eloqua), their webinar platform (Zoom), and their Accounts Based Marketing platform (Engagio).
Work cross-functionally across the marketing team to create and maintain marketing automation campaigns, including the production of drip email campaigns, online forms, landing pages, monthly newsletters, etc.
Configure, implement, customize, test, update, and report on marketing campaigns, lead nurturing programs, and lead scoring programs.
Create segmented lists based on user persona and behavior, including past email, web, or campaign interactions.
Measure campaign results and drive optimization of their marketing automation efforts.
Qualifications of the Marketing Automation Specialist:
~ Bachelor's degree in Marketing, Business, or a related field.
~ 3-5 years in an automation, operations, or marketing campaign management role.
~ 2+ years of operational experience with Oracle's Eloqua required.
~ 1+ years of operational experience with Salesforce.
Experience with Engagio or similar ABM platform preferred.
Experience with editing and adjusting HTML for emails and landing pages preferred.
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