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Marketing Automation Specialist

1 month ago

New York, New York, United States Optimize Partners Full time
Marketing Automation Manager

Optimize Partners is seeking a highly skilled Marketing Automation Manager to join our team. As a Marketing Automation Manager, you will be responsible for orchestrating and executing marketing campaigns that drive business growth.

Key Responsibilities:

  • Administer our client's Marketing Automation Platform (Eloqua) and integrate it with their CRM system.
  • Work cross-functionally with the marketing team to create and maintain marketing automation campaigns, including drip email campaigns, online forms, landing pages, and monthly newsletters.
  • Configure, implement, customize, test, update, and report on marketing campaigns, lead nurturing programs, and lead scoring programs.
  • Create segmented lists based on user persona and behavior, including past email, web, or campaign interactions.
  • Measure campaign results and drive optimization of our marketing automation efforts.
  • Develop documentation and roadmaps for processes, A/B tests, and promotions.
  • Maintain data quality across our marketing systems and develop best practices and guidelines.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in an automation, operations, or marketing campaign management role.
  • 2+ years of operational experience with Oracle's Eloqua required.
  • 1+ years of operational experience with Salesforce.com with the ability to set up campaigns and reports.
  • Strong organization and communication skills, and the ability to collaborate with stakeholders across multiple departments and time zones.

Preferred Qualifications:

  • Experience with Engagio or similar ABM platform.
  • Experience with editing and adjusting HTML for emails and landing pages.