Marketing Automation Specialist

3 weeks ago


New York, New York, United States Optimize Partners Full time

Optimize Partners is seeking a Marketing Automation Specialist to provide support to our client, a fast-growing B2B SaaS start-up in NYC.

The position will start as a long-term consulting engagement with a real opportunity to become a full-time permanent role.

As a Marketing Automation Specialist, you will orchestrate and execute marketing campaigns by turning ideas into reality, automated and leading to business growth.

In this role, you will support the Marketing Team by automating email marketing campaigns, as well as messaging via paid social media, while ensuring an integration of data between marketing and sales CRM systems, so that marketing campaign data activity is segmented, tracked, and linked to sales conversions.


Responsibilities of the Marketing Automation Specialist:
Administration of our client's Marketing Automation Platform (Eloqua), their webinar platform (Zoom) and their Accounts Based Marketing platform (Engagio).

Work cross-functionally across the marketing team to create and maintain marketing automation campaigns, including the production of drip email campaigns, online forms, landing pages, monthly newsletters, etc.

Configure, implement, customize, test, update, and report on marketing campaigns, lead nurturing programs, and lead scoring programs
Create segmented lists based on user persona and behavior, including past email, web, or campaign interactions
Measure campaign results and drive optimization of their marketing automation efforts
Develop documentation and roadmaps for processes, A/B tests, and promotions
Maintain data quality across their marketing systems and develop best practices and guidelines.

Qualifications of the Marketing Automation Specialist:
Bachelor's degree in Marketing, Business, or a related field
3-5 years in an automation, operations, or marketing campaign management role
2+ years of operational experience with Oracle's Eloqua required
1+ years of operational experience with the ability to set up campaigns and reports
Strong organization and communication skills, and ability to collaborate with stakeholders across multiple departments and time zones, while working in a fast-paced environment and improving business outcomes

Preferred Qualifications (Not required, but helpful):
Experience with Engagio or similar ABM platform preferred
Experience with editing and adjusting HTML for emails and landing pages preferred

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