Marketing Campaign Manager
2 days ago
KINESSO is a technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for our agency partners and clients. We turn 'action' into 'outcome' by leveraging our unique capabilities in optimization, analytics, AI, and experimentation.
Job SummaryWe are seeking a passionate and driven programmatic professional to excel at translating client business objectives into eCommerce daily tactical execution. As a Marketing Campaign Manager, you will be responsible for producing world-class campaigns for high-profile brands and articulating the outcomes of tactics and strategy to clients.
Key Responsibilities- Support Director in bringing performance expertise to the General Mills NAR customer marketing team, focusing on programmatic media inclusive of display/video.
- Develop best-in-class programmatic strategies for retail media campaigns and KPIs.
- Cross-Brand oversight of all eCommerce campaigns, including coordination of planning, activation, and reporting.
- Work closely with RMN partners to discover new opportunities to achieve business goals.
- Communicate effectively with clients, vendors, and partner agencies, emphasizing storytelling and driving action.
- Bridge performance teams from national plans to customer marketing plans where RMNs play a dual role.
- Understand client goals and maximize measures of success through tactical strategies and technologies.
- Support in creating and delivering effective media plans for integrated paid eCommerce across customer and national plans.
- Partner with team leads in forecasting for media planning to build and maintain best possible recommendations for performance.
- Oversight of eCommerce campaigns for clients, focusing on driving performance KPIs and budget management across customer marketing and National plans.
- Brainstorm and research activation ideas for specific campaigns, including new betas and opportunities with partners.
- Oversight of development, execution, and testing across campaign variables that create client-specific insight and feed future successions of testing.
- Work with RMNs to maintain and optimize client campaigns to improve overall performance against pre-determined benchmarks.
- Analyze and report data on a daily/weekly/bi-weekly/monthly/ad-hoc basis.
- Develop, document, and implement eCommerce media best practices within client accounts.
- Stay up-to-date with industry news and develop POVs to communicate relevant updates to clients.
- Bachelor's Degree or Equivalent Experience.
- Minimum 3-4 years of marketing experience.
- 3+ years of eCommerce experience preferred.
- Experience in web analytics, ad tracking, and other biddable media.
- Strong working understanding of the eCommerce industry and platforms, including major players and supporting technology.
- Proven ability to understand high-level client goals and translate them into eCommerce strategy.
- Understanding of broader media planning and buying to ensure integration/coordination with wider media objectives.
- Process-oriented with the ability to juggle many tasks at once.
- Excellent written and verbal communication skills.
- Extensive knowledge of Microsoft Excel and excellent quantitative and qualitative analysis skills.
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