Cybersecurity Marketing Campaign Manager
21 hours ago
We are seeking a highly skilled Marketing Campaign Manager to join our team at ISMG - Information Security Media Group. As a key member of our Global Events Department, you will be responsible for developing and executing inbound marketing strategies that drive increased attendance and expand our audience reach.
In this role, you will focus on understanding the audiences of our events, primarily targeting cybersecurity leaders and practitioners, and create content, tell stories, and manage multi-channel marketing campaigns to position our brand and generate event attendees.
Responsibilities- Develop and implement inbound marketing strategies for ISMG global events that resonate with target audience segments and result in increased event attendee rates.
- Create and manage digital campaigns such as email marketing, social media, video, PPC/SEO, etc. to drive event registration.
- Utilize nurture campaign tactics to reduce attendance attrition (registered vs. attended).
- Tailor and package promotional content for effective and engaging delivery via email and other campaigns.
- Collaborate with graphic design team to oversee production of creative assets used for enhanced brand recognition/marketing.
- Analyze event campaign results and optimize accordingly to improve performance and drive desired results.
- Present comprehensive campaign reports and performance analysis to stakeholders, showcasing key metrics such as impressions, clicks, conversions, and ROI.
- Enable Event Sales teams to effectively position and close event sponsorships by aligning on audience engagement efforts, providing event briefs, and consistently transferring valuable knowledge.
- Bachelor's or Master's degree in Marketing, Events, Public Relations, Communications, or other related fields.
- 5-7+ years of experience in Inbound Marketing/Event Marketing.
- Experience deploying and managing multi-channel marketing campaigns from start to finish.
- Strong understanding of inbound digital marketing strategies such as SEO, keyword search, programmatic, email marketing, social media management/advertising, blog posts, video, etc.
- Technical proficiency with related digital marketing tools such as CRM, automation software, databases, etc. (coding/HTML skills is a plus).
- Excellent writing and editing skills with experience aligning creative content copy across various channels.
- Knowledge of website analytics tools and experience analyzing data.
- Ability to prioritize and manage multiple tasks and projects.
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