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Paid Social Media Lead

2 months ago

Fort Lauderdale, United States YHVH Group I Talent Recruitment Agency Full time

Opportunity is based in Ft Lauderdale, FL

Onsite role with office days being Monday - Thursday; Friday remote (this is non-negotiable)


The Paid Social / Social Media Buyer will place and manage client media buys on the major social platforms, including Meta, X, Pinterest, TikTok, and others. The Social Media Buyer should have a strong foundation in planning, buying, reporting, and analytics within the social platforms, the ability to thrive in a fast-paced environment, and effectively communicate tactics and strategies to clients. This is a strategic and vital role within the Ad Platforms team, and will report to the Senior Manager, Paid Social.


Responsibilities:

  • Create and manage direct response and branding campaigns across various social platforms
  • Analyze campaign specs (budget, creative, audience targets, timing, KPI’s, etc.) and provide feedback to clients on most effective tactics and strategies
  • Optimize media campaigns towards performance objectives and KPI’s
  • Analyze campaign data and develop tactics and strategies to optimize spend, while scaling spend and improving performance
  • Collaborate with internal teams (planning, buying, Ad Ops, programmatic) to communicate campaign goals and unique needs
  • Attend in-person meetings with clients, and communicate social media capabilities and benefits as needed
  • Analyze key metrics and modify strategy as needed
  • Compile and analyze campaign performance, identify trends, and proactively recommend opportunities for improvement to present to clients as well as internal teams.
  • Stay current on the latest trends and developments in social media


Requirements:

  • 2-5 years of experience in paid social media, either agency or client in-house
  • Strong communication skills, with ability to speak comfortably in front of clients; explain complex concepts
  • Ability to analyze social media metrics; and optimize media accordingly
  • Strong understanding of social platform algorithms, optimization levers, and ad products
  • Strong analytical skills, focusing on media performance and achieving results
  • Assist in educating and training new team members in paid social strategy, creation, implementation and reporting
  • Detail-oriented with strong project management skills. Ability to handle multiple projects with ease, prioritizing when necessary
  • Experience developing testing structures and compiling client-facing deliverables based on performance
  • Intermediate Excel skills