Manager, Paid Social
2 months ago
Onsite opportunity – 4 days in office and 1 day remote in Ft Lauderdale, FL
Growing Advertisement Agency is hiring a Manager of Paid Social to place and manage client media buys on the major social platforms, including Meta, X, Pinterest, TikTok, and others, as well as oversee a team of Paid Social Buyers and Associates. The Social Media Manager should have a strong foundation in
planning, buying, reporting, and analytics within the social platforms, the ability to thrive in a fast-paced environment, and effectively communicate tactics and strategies to clients. This is a strategic and vital role within the Ad Platforms team and will report to the Director of Paid Social.
Responsibilities:
• Oversee and lead a team of Paid Social professionals, mentor and coach junior members of the
team
• Participate in strategy discussions, and voice opinions on tactics and strategies
• Collaborate with internal teams (planning, buying, Ad Ops, programmatic) to communicate
campaign goals and unique needs
• Create and manage direct response and branding campaigns across various social platforms
• Analyze campaign specs (budget, creative, audience targets, timing, KPI’s, etc.) and provide
feedback to clients on most effective tactics and strategies
• Optimize media campaigns towards performance objectives and KPI’s
• Attend in-person meetings with clients, and communicate social media capabilities and benefits
as needed
• Analyze key metrics and modify strategy as needed
• Compile and analyze campaign performance, identify trends, and proactively recommend
opportunities for improvement to present to clients as well as internal teams.
• Stay current on the latest trends and developments in social media
Requirements:
• 4-7 years of experience in paid social media, either agency or client in-house
• Strong communication skills, with ability to speak comfortably in front of clients; explain complex
concepts
• Ability to analyze social media metrics; and optimize media accordingly
• Strong understanding of social platform algorithms, optimization levers, and ad products
• Strong analytical skills, focusing on media performance and achieving results
• Educate and train new team members in paid social strategy, creation, implementation and
reporting
• Detail-oriented with strong project management skills. Ability to handle multiple projects with
ease, prioritizing when necessary
• Experience developing testing structures and compiling client-facing deliverables based on
performance
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