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Manager, Paid Social

3 months ago

Fort Lauderdale, United States HirefinderRPO Full time

Onsite opportunity – 4 days in office and 1 day remote in Ft Lauderdale, FL


Growing Advertisement Agency is hiring a Manager of Paid Social to place and manage client media buys on the major social platforms, including Meta, X, Pinterest, TikTok, and others, as well as oversee a team of Paid Social Buyers and Associates. The Social Media Manager should have a strong foundation in

planning, buying, reporting, and analytics within the social platforms, the ability to thrive in a fast-paced environment, and effectively communicate tactics and strategies to clients. This is a strategic and vital role within the Ad Platforms team and will report to the Director of Paid Social.


Responsibilities:

• Oversee and lead a team of Paid Social professionals, mentor and coach junior members of the

team

• Participate in strategy discussions, and voice opinions on tactics and strategies

• Collaborate with internal teams (planning, buying, Ad Ops, programmatic) to communicate

campaign goals and unique needs

• Create and manage direct response and branding campaigns across various social platforms

• Analyze campaign specs (budget, creative, audience targets, timing, KPI’s, etc.) and provide

feedback to clients on most effective tactics and strategies

• Optimize media campaigns towards performance objectives and KPI’s

• Attend in-person meetings with clients, and communicate social media capabilities and benefits

as needed

• Analyze key metrics and modify strategy as needed

• Compile and analyze campaign performance, identify trends, and proactively recommend

opportunities for improvement to present to clients as well as internal teams.

• Stay current on the latest trends and developments in social media

Requirements:

• 4-7 years of experience in paid social media, either agency or client in-house

• Strong communication skills, with ability to speak comfortably in front of clients; explain complex

concepts

• Ability to analyze social media metrics; and optimize media accordingly

• Strong understanding of social platform algorithms, optimization levers, and ad products

• Strong analytical skills, focusing on media performance and achieving results

• Educate and train new team members in paid social strategy, creation, implementation and

reporting

• Detail-oriented with strong project management skills. Ability to handle multiple projects with

ease, prioritizing when necessary

• Experience developing testing structures and compiling client-facing deliverables based on

performance