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Manager, Paid Social

2 months ago

Fort Lauderdale, United States HirefinderRPO Full time

Onsite opportunity - 4 days in office and 1 day remote in Ft Lauderdale, FL

Growing Advertisement Agency is hiring a Manager of Paid Social to place and manage client media buys on the major social platforms, including Meta, X, Pinterest, TikTok, and others, as well as oversee a team of Paid Social Buyers and Associates. The Social Media Manager should have a strong foundation in

planning, buying, reporting, and analytics within the social platforms, the ability to thrive in a fast-paced environment, and effectively communicate tactics and strategies to clients. This is a strategic and vital role within the Ad Platforms team and will report to the Director of Paid Social.

Responsibilities:

Oversee and lead a team of Paid Social professionals, mentor and coach junior members of the

team

Participate in strategy discussions, and voice opinions on tactics and strategies

Collaborate with internal teams (planning, buying, Ad Ops, programmatic) to communicate

campaign goals and unique needs

Create and manage direct response and branding campaigns across various social platforms

Analyze campaign specs (budget, creative, audience targets, timing, KPI's, etc.) and provide

feedback to clients on most effective tactics and strategies

Optimize media campaigns towards performance objectives and KPI's

Attend in-person meetings with clients, and communicate social media capabilities and benefits

as needed

Analyze key metrics and modify strategy as needed

Compile and analyze campaign performance, identify trends, and proactively recommend

opportunities for improvement to present to clients as well as internal teams.

Stay current on the latest trends and developments in social media

Requirements:

4-7 years of experience in paid social media, either agency or client in-house

Strong communication skills, with ability to speak comfortably in front of clients; explain complex

concepts

Ability to analyze social media metrics; and optimize media accordingly

Strong understanding of social platform algorithms, optimization levers, and ad products

Strong analytical skills, focusing on media performance and achieving results

Educate and train new team members in paid social strategy, creation, implementation and

reporting

Detail-oriented with strong project management skills. Ability to handle multiple projects with

ease, prioritizing when necessary

Experience developing testing structures and compiling client-facing deliverables based on

performance