Global Partner Marketing Manager
4 weeks ago
ESC is seeking a highly motivated and experienced Global Partner Marketing Manager to join our team and drive the growth of our Global Systems Integrator (GSI) business in 2024 and beyond. This is an exciting opportunity to play a critical role in shaping and executing a global marketing strategy in collaboration with our GSI partners.
Key Responsibilities:
- Global Marketing Strategy Development: Develop and execute a comprehensive global marketing strategy in partnership with five key GSIs. This includes leveraging an incremental marketing budget of $600K to create joint messaging, thought leadership assets, and co-engagement opportunities at third-party events.
- Partner Collaboration: Work closely with geo marketing teams and global GSI partners to ensure alignment on strategies and initiatives. Facilitate the creation and distribution of global marketing assets that can be adapted for local markets.
- Agency Management: Manage relationships with external agencies to execute the global marketing strategy, ensuring that all deliverables align with ESC's objectives and timelines.
- Event Coordination: Lead the coordination of joint participation in third-party events, including the development of co-branded materials and ensuring strong representation of the GSI partnership.
- Demand Generation: Support geo marketing teams by providing global assets to drive local events and digital demand generation activities, with a focus on nurturing leads and driving business growth.
- Performance Monitoring: Track, analyze, and report on the effectiveness of global marketing campaigns, providing insights and recommendations for continuous improvement.
Qualifications:
- 7+ years’ experience in partner marketing, with a focus on global strategies and working with GSIs.
- Strong understanding of the technology and ecosystem, particularly in a B2B context.
- Experience managing marketing budgets and working with external agencies.
- Excellent communication and collaboration skills, with the ability to work effectively across global teams and with senior stakeholders.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.
- Analytical mindset with the ability to track performance and make data-driven decisions.
Preferred Qualifications:
- Experience working in cloud computing is a plus.
- Experience in the enterprise software or technology sector.
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