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Integrated Account Executive
2 months ago
ABOUT US
Entrepreneurial spark. Insatiable curiosity. That’s what drives the public relations, advertising and public affairs professionals that make up KGBTexas Communications. It’s in our DNA. We’re passionate about creating ideas that reach the people our clients want to connect with, and then moving those ideas into action to have positive consequence in the community. We’re good at asking why, and even better at asking why not. That attitude has taken us far and allowed us to create successful and long-lasting partnerships with our clients, our communities and ourselves. It’s why we do what we do.
OUR CULTURE
We’re proud of our agency’s culture, and we live and breathe our values at work and beyond. And while we work hard, we care harder. We care for each other as individuals as well as colleagues. What’s more, we care about our community. So much so that we created KGBCares, an initiative through which we support nonprofit agencies and initiatives that help bring about positive change.
OUR VALUES
Bold: change agent; exhibits confidence; shows courage to take action; willing to challenge status quo
Entrepreneurial: takes ownership and pride; willing to take risks; looks for and takes advantage of opportunities
Strategic: change management; quality management; delegation; visionary leadership; managing people
Curious: asks why; seeks knowledge; looks for ways to improve performance; gathers and analyzes information
OUR OPPORTUNITY
Role Summary: Serves as the primary contact for assigned clients and manages those clients’ account strategy, activities, reporting, etc.
Essential Duties:
- Works with clients and senior leadership to develop and implement client communications goals, strategies, and tactics. Experience in and understanding of marketing/advertising, public relations and public affairs/engagement is a plus.
- Exceeds client expectations while staying within budget parameters, managing their expectations accordingly.
- Aggressively manages budgets through weekly and monthly review of detailed billing reports; alerts senior leadership to challenges or issues with budgets.
- Reports status and progress of communications efforts to the client and senior leadership on a regular basis; alerts senior leadership to challenges or issues.
- Develops and oversees the implementation of communications plans, including material development, client event supervision, media relations, etc.
- Supervises and participates in preparing and distributing client account materials, including weekly status reports, billing summaries, meeting agendas, meeting reports/recaps, project estimates and other documents as needed.
- Manages media relations through pitching stories, fostering relationships and developing targeted media lists
- Identifies key influencers and conducts outreach as needed for clients.
- Monitors media for industry trends and competitive evaluations.
- Researches and pursues speaking opportunities, award nominations and important community relationships on behalf of clients.
- Develops and fosters community relations awareness through keeping abreast of current news; liaising with chambers of commerce, city officials, area business councils; attending community events as appropriate, etc.
- Develops, pursues and manages media promotions, partnerships and sponsorships and donations.
- Coordinates with team to develop collateral, including writing creative briefs.
- Supports new business development activities and pro-bono account work as needed.
- Maintains organized client files.
- Manages time entry on a weekly basis.
- Other duties as assigned.
REQUIRED QUALIFICATIONS
- Bachelor’s degree in communications, public relations, public affairs/engagement or a related discipline from an accredited four-year college or university.
- Minimum three years’ experience in the communications industry.
- Must have strong writing skills as well as excellent time management and organizational skills.
- Ability to multitask and work in a fast-paced environment a plus.
- Class C driver’s license.