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Director of Demand Generation, ABM

4 months ago

Austin, United States Userpilot Full time
About Userpilot

Userpilot is a leading product analytics and engagement software tool. Our pioneering event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users with the additional help of user engagement and feedback utilities.

About the Job

We are seeking a highly motivated and experienced Director of Demand Generation, ABM to join our dynamic marketing team. The ideal candidate will have a strong background in Account-Based Marketing (ABM) and demand generation strategies. This role is crucial in driving our growth by creating and executing high-impact ABM campaigns that generate qualified leads and accelerate the sales pipeline.

Key Responsibilities:
  • Strategy Development: Develop and implement comprehensive ABM strategies to target high-value accounts, aligning closely with sales and marketing teams.
  • Campaign Management: Create, execute, and optimize multi-channel ABM campaigns (email, webinars, events, content syndication, etc.) to drive engagement and conversion.
  • Analytics and Reporting: Analyze campaign performance, track key metrics, and provide detailed reports to stakeholders, making data-driven decisions to improve ROI.
  • Collaboration: Work closely with the sales team to identify target accounts, understand their needs, and tailor campaigns to meet these needs.
  • Content Creation: Develop and oversee the creation of compelling content and messaging tailored to different stages of the buyer's journey for target accounts.
  • Technology Utilization: Leverage marketing automation and ABM platforms (e.g., HubSpot) to enhance campaign efficiency and effectiveness.
  • Budget Management: Manage the demand generation budget, ensuring optimal allocation of resources to maximize impact.
  • Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.

Required Skills & Experience:
  • Experience: 5+ years of experience in B2B SaaS (ideally mid-market to enterprise) marketing with at least 2 years' demonstrable experience in running ABM programs.
  • Proven track record of developing and executing successful ABM campaigns.
  • Strong analytical skills and experience with marketing analytics tools.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Experience with marketing automation platforms and ABM tools.
  • Mindset: Results-driven, strategic thinker with a proactive approach to problem-solving and innovation.
  • Excellent knowledge of LinkedIn and Google retargeting ads with a proven track record of running successful campaigns.
  • Experience with data analytics tools (e.g., Google Analytics, Looker Studio), CRMs (Hubspot), email automation and sales engagement (Apollo) tools.
  • Creativity and out-of-the-box thinking allowing you to come up with scroll-stopping creatives, and orchestrate unforgettable experiences and events - both online and in-person.
  • Ability to recognize buying signals, and evaluate campaign effectiveness.

Benefits:
  • Competitive base salary and attractive performance-based bonuses
  • Training opportunities, participation in industry events, and conferences
  • Excellent opportunities for career progression
  • Dynamic work environment
  • Private employee medical insurance
  • Time-Off:
    • 15 PTOs
    • Winter Break (December 23rd - Jan 1st)
    • Public holidays
    • 14 days of Sick Leave

Userpilot is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.