Senior ABM

6 days ago


Austin, Texas, United States Branch Metrics Full time
Job Title: Senior ABM & Field Marketing Manager

At Branch Metrics, we're revolutionizing the way brands and users interact across digital platforms. Our innovative mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our team consists of smart, humble, and collaborative individuals who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

Job Summary:

We're seeking a Senior ABM & Field Marketing Manager, North America to join our team. This role will be responsible for developing regional marketing plans, aligned to pipeline and revenue goals. The ideal candidate will have 8+ years of experience in enterprise demand gen marketing, driving integrated marketing programs with an account-based focus.

Key Responsibilities:
  • Own and develop the regional integrated marketing plan, including a strategic mix of offline and online tactics.
  • Lead and execute ABM strategies and programs in close collaboration with cross-functional teams.
  • Manage target account lists, segmentation, and reporting.
  • Drive ABM and pipeline status reporting and action plans for ABM Team Pod meetings with Sales, SDRs, and Marketing.
  • Work with Marketing Operations, Marketing Analytics, and other teams to ensure accurate and regular reporting of marketing impact to engagement, pipeline, and bookings.
Requirements:
  • 8+ years of enterprise demand gen marketing experience, driving integrated marketing programs with an account-based focus.
  • Expertise with account-based marketing tools like Demandbase.
  • Previous experience working closely with sales, marketing, and other GTM teams on marketing planning and execution.
  • Strong data-driven and project management mindset with a bias for action, results, and delivery.

This role will be based at our new Austin, TX office and follows our Hybrid schedule. This role does not qualify for US Visa support.


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