Director of Demand Generation

1 week ago

Austin, United States TubeWriter Full time

TubeWriter is a fast-paced manufacturer of unique instrumentation for the life sciences laboratory market. Primarily, our equipment is used in the identification and recognition of laboratory samples found in biotech, pharmaceutical, forensic, biobank and medical research laboratories.


We are proud of the quality technology that we manufacture, as well as the culture of our organization to nurture teamwork, individual initiatives, and an entrepreneurial environment.


*Alotten, a strategic talent management company, has been retained by TubeWriter to assist with recruiting for this position.


The Opportunity


TubeWriter is looking for a seasoned marketing professional to join our growing team in Austin, TX. You will directly report to the company’s Chief Commercial Officer and work closely with our regional Account Executives to support inbound and outbound lead generation. You will be responsible for executing a comprehensive pipeline generation strategy and supporting the continuous growth of the company. You will support the growth of our brand, increasing our reach and influence across our core target market.


At TubeWriter, you'll enjoy working with a tight-knit team who are open, respectful and driven. We move fast to keep our competitive edge, making our work interesting and varied. You will have instant exposure to a CCO who is a former CMO and world-class clients including 19 of the top 20 Big Pharma companies in the world. You can go home every day knowing you are supporting the smartest scientists on earth in their jobs of discovering cures and solutions to the biggest health care issues facing humanity.


The Role


You will be comfortable taking on a variety of responsibilities to build out our marketing function.

• Identify our key market audience, how to reach them and their creative/media optimization needs.

• Drive a shift to a Named Account/ABM-based go-to-market approach

• Launch any new products to market

• Build in-depth technical knowledge of our products and closely follow new developments.

• Provide valuable insights/feedback to our product team.

• Design marketing campaigns that utilize the most effective combination of channels such as key industry events, digital and social.

• Day-to-day management of our growing marketing team.

• Day-to-day management of our SDR team for outbound demand generation.

• Monitor and evaluate the progress and effectiveness of all sales and marketing strategies and reassess investments periodically.

• Identify relevant industry in-person events that align with the marketing strategy. Lead the preparation and execution including strategy, exhibition, content, staffing and other necessary duties to complete a successful event.


To be successful in this role


You are an all-around demand generation marketer that lives, breathes, and sleeps tactics to grow pipeline and close deals. You have a high level of tenacity to implement our plans and will be comfortable being hands on when needed. You’ve always wanted to own the SDR team and inbound marketing under a single leader. You want to work in the office every day and be in the thick of things.


Required for consideration

• An affinity for new technologies and supporting growth of Life Sciences offerings.

• Strong organizational and project management skills.

• Excellent visual, verbal and written communication skills.

• Use emotional intelligence to work productively and respectfully with others

• Show a passion for smart data analysis and its business implications.

• Deep knowledge of HubSpot CRM

• Ability to travel to all company trade shows and marketing events


Nice to have's

• 8+ years of capital equipment, Life Sciences, or Health Sciences marketing experience including new product launches

• Knowledge of advanced pay-per-click tactics

• Experience with videos that convert on social media

• Fun trade show ideas that grow brand awareness

• Knowledge of local agencies in Austin that can step in to support us with Marketing


Employer Benefits


• Medical, dental, and vision coverage

• Paid Time Off

• 401(k) program with match

• Flexible Spending Account and Health Savings Account Options

• Free life insurance/AD&D

• Free gym membership

• Affordable on-campus cafe


TubeWriter is an equal opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees.

  • Director of Demand Generation

    4 weeks ago

    Austin, Texas, United States Startup Resources Full time

    Director, Demand GenerationA leading oil & gas SaaS provider is seeking a seasoned Director, Demand Generation to spearhead demand generation, account-based marketing, and lead generation efforts in Austin or Houston. Proven experience in B2B marketing for a SaaS company is essential for this role.Key ResponsibilitiesCollaborate with the management team to...

  • Director of Demand Generation

    1 month ago

    Austin, Texas, United States In Charge Electric Full time

    Job DescriptionWe are seeking a highly skilled and experienced Director of Demand Generation to lead our strategic marketing initiatives focused on lead generation and revenue growth for our Aftermarket Services division.In this role, you will develop and implement comprehensive demand generation strategies, collaborating closely with our sales and marketing...

  • Director of Global Demand Generation

    4 days ago

    Austin, Texas, United States Ping Identity Full time

    We're looking for a Director of Global Demand Generation to join our team at Ping Identity. As a key member of our marketing organization, you will be responsible for developing and executing campaigns and internal services to drive demand globally.The ideal candidate will bring comprehensive knowledge in developing GTM strategies that integrate lead...

  • Marketing Director, Demand Generation

    4 days ago

    Austin, Texas, United States Buildxact Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Leader to join our team as a Demand Generation Marketing Director. This is a fantastic opportunity to lead our demand generation efforts and drive business growth.Key Responsibilities:Develop and implement a global demand generation strategy across paid and non-paid marketing channels.Mentor and...

  • Director, Demand Generation

    1 month ago

    Austin, United States Startup Resources Full time

    A leading oil & gas SaaS provider is recruiting a Director, Demand Generation with proven experience of demand generation, account-based marketing, lead generation in Austin or Houston. Previous B2B marketing for a SaaS company is an essential requirement for this role.ResponsibilitiesWork with the management team to develop and execute a comprehensive...

  • Demand Generation Strategist

    5 days ago

    Austin, Texas, United States In Charge Electric Full time

    Job Title: Director, Demand GenerationJob Summary:In Charge Electric is seeking a seasoned Director of Demand Generation to lead our strategic marketing initiatives focused on lead generation and revenue growth for our Aftermarket Services division. As a key member of our team, you will develop and implement comprehensive demand generation strategies,...

  • Senior Director, Demand Generation

    1 month ago

    Austin, United States Squire Technologies Full time

    Job Duties and Responsibilities Develop and implement a multi year demand generation strategy aligned with overall marketing and growth objectives Work cross functionally with Sales, Product, Finance, RevOps and Operations teams to align demand generation strategy and drive strong performance Develop strategy and serve as leader in establishing a strong...

  • Director of Global Demand Generation

    3 days ago

    Austin, Texas, United States Ping Identity Full time

    About Ping Identity: We're a company that believes in making digital experiences both secure and seamless for all users, without compromise. Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. Our core value, Respect Diversity, reminds us to celebrate differences...

  • Director of Demand Generation

    6 days ago

    austin, United States TubeWriter Full time

    TubeWriter is a fast-paced manufacturer of unique instrumentation for the life sciences laboratory market. Primarily, our equipment is used in the identification and recognition of laboratory samples found in biotech, pharmaceutical, forensic, biobank and medical research laboratories. We are proud of the quality technology that we manufacture, as well as...

  • Director of Demand Generation

    6 days ago

    austin, United States TubeWriter Full time

    TubeWriter is a fast-paced manufacturer of unique instrumentation for the life sciences laboratory market. Primarily, our equipment is used in the identification and recognition of laboratory samples found in biotech, pharmaceutical, forensic, biobank and medical research laboratories. We are proud of the quality technology that we manufacture, as well as...

  • Director of Global Demand Generation

    5 days ago

    Austin, Texas, United States Ping Identity Full time

    About Ping IdentityPing Identity is a leading provider of cloud identity and access management solutions. We empower organizations to deliver secure and seamless digital experiences for their users. Our intelligent platform enables people to shop, work, bank, and interact online without friction or fear.As a key member of our team, you will play a critical...

  • Chief Marketing Officer, Demand Generation

    1 month ago

    Austin, Texas, United States Startup Resources Full time

    {"title": "Director, Demand Generation", "description": "Marketing Visionary for Startup ResourcesWe are seeking a seasoned marketing leader to drive demand generation and account-based marketing strategies for our SaaS solutions in the oil and gas industry. As Director, Demand Generation, you will develop and execute a comprehensive marketing plan to...

  • Senior Director of Demand Marketing

    2 weeks ago

    Austin, Texas, United States Liquibase Full time

    Job OverviewLiquibase is a leader in Database DevOps, with over 100 million downloads. We're a nimble, fast-paced team that's making a significant impact on the business and industry.We're seeking a Senior Director of Demand Marketing to help us scale and optimize our demand generation team. This role will be responsible for planning, building, and executing...

  • Demand Generation Manager

    4 weeks ago

    Austin, Texas, United States SONAR Full time

    About the RoleSonar is seeking a highly skilled Demand Generation Manager to join our Growth Marketing team. As a key member of our team, you will be responsible for developing and executing successful multi-channel campaigns to drive pipeline and revenue growth.Key ResponsibilitiesDevelop and execute targeted ABM plays to drive pipeline and revenue...

  • Senior Demand Generation Manager

    1 week ago

    Austin, Texas, United States Otto Full time

    Job Title: Senior Demand Generation ManagerAt Otto, we're on a mission to create a world where veterinarians and pet owners have peace of mind. We develop technology and services to enable veterinary teams to provide high-quality care.We're a fast-paced startup with a team of passionate, entrepreneurial-minded individuals. If you're inspired by our mission,...

  • Demand Generation and B2B Campaign Specialist

    4 weeks ago

    Austin, United States NXP Semiconductors N.V. Full time

    Job DescriptionThe Demand and Lead Generation team at NXP is looking for an outbound email marketing expert to plan, implement, and optimize email marketing campaigns to achieve specific objectives, such as enhancing brand visibility, driving customer engagement, fostering lead generation, and increasing pipeline consistent with NXP Sales objectives. In this...

  • Marketing Outbound Demand Generation Specialist

    3 weeks ago

    Austin, Texas, United States Emerson Full time

    Marketing Outbound Demand Generation SpecialistWe are seeking an experienced digital marketing expert to join our fast-paced, global B2B Marketing organization as part of our Outbound Demand Generation Team.Key Responsibilities:Execute email and nurture campaigns, including campaign setup, orchestration, email template setup, scheduling, testing, and...

  • Marketing Outbound Demand Generation Specialist

    4 weeks ago

    Austin, United States Emerson Full time

    Do you have an interest in marketing and want to connect with our customers directly? Join the Outbound Demand Generation team and help us get the right messages to the right customers at the right time! Marketing Outbound Demand Generation Specialist We are seeking an experienced digital marketing expert to join our fast-paced, global B2B Marketing...

  • Demand Planner

    2 weeks ago

    Austin, Texas, United States Abbott Laboratories company Full time

    About the RoleAbbott Laboratories is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.Job DescriptionWe are seeking an experienced...

  • Demand Planner

    2 weeks ago

    Austin, Texas, United States Abbott Full time

    About the RoleAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160...