Marketing Director, Demand Generation

4 days ago

Austin, Texas, United States Buildxact Full time
About the Role

We are seeking a highly skilled Digital Marketing Leader to join our team as a Demand Generation Marketing Director. This is a fantastic opportunity to lead our demand generation efforts and drive business growth.

Key Responsibilities:

  • Develop and implement a global demand generation strategy across paid and non-paid marketing channels.
  • Mentor and manage a team of demand gen marketers, web developers, and agency partners to achieve their functional goals.
  • Manage marketing budget, planning, forecasting, and allocation to maximize performance and results.
  • Partner with Revenue Operations and Data teams to improve channel attribution and reporting.
  • Continuously review and improve Buildxact company websites with a focus on metrics and best practices to improve conversions.
  • Develop company-wide organic and paid social media strategy, specifically focusing on strategic and scalable initiatives.
  • Develop, scale, and diversify paid channels including SEM, paid social, PPC, video, display, etc.
  • Ownership for SEO strategy, growth, managing web developer, and partnering with cross-functional teams to evangelize SEO internally.
  • Collaborate with Sales to continually optimize marketing lead conversion rates and own the company Marketing Qualified Leads (MQLs) KPI.
  • Provide data-driven insight and recommendations to improve user acquisition channel strategies, campaign performance, and increase conversions.
  • Formalize and build out testing framework and iterations to improve, analyze performance, implement winning variations, and share learnings.
  • Develop, own, and drive OKRs for Demand Gen team.

About Buildxact

Buildxact is a high-growth business that offers a range of benefits, including a competitive salary, company-sponsored employee medical, dental, and vision insurance, 401k match, three weeks paid time off, and exceptional team culture.

We are committed to creating a diverse and inclusive environment where people feel safe and valued. If you are a motivated and experienced Digital Marketing Leader looking for a new challenge, we encourage you to apply for this exciting opportunity.

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