Director of Global Demand Generation

4 weeks ago

Austin, Texas, United States Ping Identity Full time

About Ping Identity:

We're a company that believes in making digital experiences both secure and seamless for all users, without compromise. Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

Our core value, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work. We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100.

At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

As the Director of Global Demand Generation, you will be responsible for developing campaigns & internal services to help drive demand globally. This role will be responsible for creating high-engaging and converting marketing campaigns, as well as creating prospecting programs for sales & partners and providing actionable insights for continuous improvement.

The ideal candidate will bring comprehensive knowledge in developing GTM strategies that integrate lead generation, demand generation, and account-based marketing (ABM) to drive scaled pipeline.

Key Responsibilities:

  • Drive campaign strategy development and develop clear guidance for engaged teams.
  • Create and optimize campaigns spanning customer, prospect, competitive take out, verticals and ABM.
  • Work with FM & Demand Gen leaders to align to regional needs to meet pipeline goals
  • Provide campaign playbooks to simplify and provide guidance to regional execution
  • Oversee the planning and optimization of all marketing campaigns, ensuring they align with business objectives.
  • Apply best practices and testing plans to optimize to drive best-in-class performance and conversion.
  • Work closely with our partner team to incorporate partner marketing needs into the campaign
  • Collaborate with cross-functional teams to create compelling campaigns that resonate with the target audience.
  • Monitor campaign performance and adjust strategies as needed to maximize ROI.
  • Uphold and promote brand standards in the execution of all campaigns, with a focus on message relevance and inspired design.
  • Provide campaign content requirements to the Products and Solutions Marketing team to drive aligned content strategy.
  • Accountable for creating high performing campaign deliverables while working cross-functionally to get to complete deliverables
  • Improve the process and create efficiencies to get to market faster in a more simplified way
  • Help create prioritization of activities that are going to impact pipeline, in alignment with regional marketing

About You

  • Experience building high performing campaigns and campaign strategy
  • Understanding of audience and associated personas and how best to compel interactions from those audiences
  • Project management experience to help prioritize and progress work to completion
  • Metrics-focused who has a deep interest and love for analyzing and understanding data to inform decisions.
  • Experience managing and building high performance teams as well as ability to work cross-functionally on direct accountabilities
  • Works in a self-directed manner to achieve critical time-dependent milestones on time and with high quality.
  • Ability to multitask and handle multiple simultaneous projects
  • Ability to plan effectively - objective-strategy-tactics.

USA:$180,000-$220,000

In accordance with Colorado's Equal Pay for Equal Work Act (SB the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We're growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that's who we want to succeed with every day.

Here are just a few of the things that make Ping special:

  • A company culture that empowers you to do your best work.
  • Employee Resource Groups that create a sense of belonging for everyone.
  • Regular company and team bonding events.
  • Competitive benefits and perks.
  • Global volunteering and community initiatives

Our Benefits:

  • Generous PTO & Holiday Schedule
  • Parental Leave
  • Progressive Healthcare Options
  • Retirement Programs
  • Opportunity for Education Reimbursement
  • Commuter Offset (Specific locations)

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone's individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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