Senior ABM Marketing Strategist

2 days ago

Austin, Texas, United States Branch Metrics Full time
{"title": "Senior ABM & Field Marketing Manager, North America", "description": "Job Summary

At Branch, we're revolutionizing how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our team consists of innovative, collaborative, and results-driven individuals who value ownership and teamwork.

This role will be responsible for developing regional marketing plans, aligned to pipeline and revenue goals. As a Senior ABM & Field Marketing Manager, North America, you'll lead and execute ABM strategies and programs in close collaboration with cross-functional teams, including Campaigns/Digital, Email Marketing, Content, Events, GTM, and Sales/ SDR teams.

Key Responsibilities
  • Own and develop the regional integrated marketing plan, including a strategic mix of offline and online tactics.
  • Lead and execute ABM strategies and programs, partnering with teams to ensure high-impact, meaningful journeys for target accounts.
  • Manage target account lists, segmentation, and reporting.
  • Drive ABM and pipeline status reporting and action plans for ABM Team Pod meetings with Sales, SDRs, and Marketing.
  • Work with Marketing Operations, Marketing Analytics, and other teams to ensure accurate and regular reporting of marketing impact to engagement, pipeline, and bookings.
Requirements
  • 8+ years of enterprise demand gen marketing experience, driving integrated marketing programs with account-based focus; B2B SaaS company preferred.
  • Expertise with account-based marketing tools like Demandbase and strong experience with using ABM and reporting data to develop marketing strategy.
  • Previous experience working closely with sales, marketing, and other GTM teams on marketing planning and execution.
  • Strong data-driven and project management mindset with a bias for action, results, and delivery.
What We Offer

This role will be based at our new Austin, TX office and in alignment with our return to office policy, this role follows our Hybrid schedule.

This role does not qualify for US Visa support.

", "lang_code": "en"}

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