Senior Integrated Marketing Lead

2 months ago

San Francisco, California, United States Block Full time

Company Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Check out our locations, benefits, and more at
Job Description
Cash App is looking for a fast-paced and action-oriented Senior Integrated Marketing Lead in the US. This role will oversee integrated marketing functions for Cash App's Commerce team (Afterpay + Cash App Pay). The ideal candidate has a wealth of experience working with commercial retailers and running a team focused on building integrated consumer marketing campaigns that also support 3rd party partners. This candidate must have the ability to work in a fast paced environment and has excellent communication and presentation skills, with equal parts creative and analytical.
Key Responsibilities

  • Oversee Afterpay integrated marketing efforts in the US & partnering closely with Afterpay International to help bring consistency across our brand globally
  • Design, develop and scale campaigns that drive consumer awareness and adoption of Cash App's commerce solutions (pay now and pay later)
  • Design and execute a content strategy and calendar that highlights our value proposition in a way that resonates with our core customer
  • Collaborate with marketing channels (B2B and B2C), Creative, Data Science, and comms to execute launch plans flawlessly
  • Develop integrated marketing campaigns that support 3rd party partners during peak retail moments and/or during critical phases of the partnership (e.g. at launch)
  • Develop compelling customer-centric product positioning and oversee the consumer launch and adoption of commerce products
  • Partner with Customer Insights & Data Science to gather insights that drive campaign direction
  • Partner with Product & Customer Insights to develop feedback loops on marketing effectiveness, brand health and areas of opportunity regarding brand perception
  • Partner with Creative and external agencies to build campaign platforms, assets and evergreen content
  • Acting as an advocate for enhancing the overall look and feel of the brand across all touch points

Qualifications

  • 12+ years of relevant work experience across integrated marketing, product marketing, and/or brand marketing
  • At least 5+ years of direct integrated marketing experience
  • Experience working in technology, financial services, or retail companies is preferred
  • Proven track record of leading cross-functional teams
  • Strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan
  • Data driven and strong analytical skills
  • A team player who is accountable, proactive, solution-oriented and willing to solve problems
  • Ability to analyze data to uncover insights

Qualifications

  • 12+ years of relevant work experience across integrated marketing, product marketing, and/or brand marketing
  • At least 5+ years of direct integrated marketing experience
  • Experience working in technology, financial services, or retail companies is preferred
  • Proven track record of leading cross-functional teams
  • Strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan
  • Data driven and strong analytical skills
  • A team player who is accountable, proactive, solution-oriented and willing to solve problems
  • Ability to analyze data to uncover insights

  • Manager Global Integrated Marketing Strategic Brand Initiatives

    2 weeks ago

    San Francisco, California, United States Visa Full time

    Job DescriptionThe Global Integrated Marketing Manager of Strategic Brand Initiatives is part of the Global Integrated Marketing team reporting into the Senior Director, Global Integrated Marketing. This role is responsible for executing the planning, development, and go-to-market for strategic brand initiatives that are globally led and multi-regional in...

  • Senior Director of Marketing

    4 weeks ago

    San Francisco, California, United States AppsFlyer Full time

    At AppsFlyer, we stand as the market leader in mobile attribution and marketing analytics, enabling top-tier brands to sharpen and elevate their marketing strategies. We are seeking a strategic and seasoned Senior Director of Marketing to guide our North American programs with expertise, driving continued expansion and solidifying our position at the...

  • Marketing Operations Lead

    3 weeks ago

    San Francisco, California, United States Boomi Full time

    About Boomi and What Makes Us SpecialAre you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you'll work with...

  • Senior Manager, Marketing Operations

    2 months ago

    San Francisco, California, United States Productboard Full time

    We are looking for an experienced Marketing Operations Manager to join our team. The ideal candidate is a strategic thinker with a passion for process improvement, data analysis, and marketing technology. This role is crucial to optimizing our marketing operations, driving efficiency, and supporting the execution of high-impact marketing campaigns.Key...

  • Market Development Lead, Mobile

    2 weeks ago

    San Francisco, California, United States Dolby Laboratories Full time

    From Cinema to Home Devices, PC/Laptops, Automotive and Mobile Devices, Dolby unlocks the power of sight and sound in the pursuit of awe-inspiring entertainment experiences. Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you'll...

  • Senior/Lead Backend Developer

    2 weeks ago

    San Francisco, California, United States Odaseva Full time

    About Odaseva:Odaseva helps Salesforce enterprises protect and secure their most valuable asset - data.With the Odaseva Enterprise Data Security Platform, data-driven enterprises can secure critical Salesforce data against evolving threats, maintain operational integrity, and comply with data regulations.Global Fortune 500 companies like LVMH, Michelin,...

  • Senior Manager, Field Marketing

    3 weeks ago

    San Francisco, California, United States Workato Full time

    About WorkatoWorkato is the only integration and automation platform that is as simple as it is powerful — and because it's built to power the largest enterprises, it is quite powerful. Simultaneously, it's a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.We're proud to be...

  • Content Marketing Lead

    4 weeks ago

    San Francisco, California, United States Karat Financial Full time

    Your favorite digital creators—the ones you follow every day on YouTube, Instagram, TikTok or Twitch—aren't just extraordinarily talented personalities and community builders.As an early Marketing team member, the Content Marketing Lead will manage our Creatives and Social Media team and report directly to Eric Wei (Co-Founder).You will be responsible...

  • Senior Product Marketing Manager

    3 weeks ago

    San Francisco, California, United States Strava Full time

    About This RoleStrava is the leading digital community for active people with more than 125 million athletes, in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.At Strava, we've got...

  • Content Marketing Lead

    1 month ago

    San Francisco, California, United States Pump Full time

    is on the lookout for a Content Marketing Lead to drive our brand forward. Join us in crafting strategies that boost our reach and make Pump a household name. This role is your chance to shape our growth story and be a vital part of our dynamic team.Responsibilities:Develop and execute marketing strategies that propel 's presence.Develop compelling content...

  • Lifecycle Marketing Lead

    1 month ago

    San Francisco, California, United States Braze Full time

    At Braze, we have found our people. We're a genuinely approachable, exceptionally kind, and intensely passionate crew.We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Gusto Full time

    About GustoGusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide. Our mission is to create a world...

  • Go-To-Market Lead

    1 week ago

    San Francisco, California, United States Speak Full time

    About usOur mission is to reinvent the way people learn, starting with language. We begin by teaching the next billion people English, Spanish, and French.English is the global language of business, culture, and communication, and over 1.5 billion people around the world are actively trying to learn right now. Others dream of communicating with the...

  • Founding Marketing Lead

    3 weeks ago

    San Francisco, California, United States Recall Full time

    As our founding marketing lead, you will pioneer the marketing motion, shape our culture, and super charge our growth. You will play at the intersection of content marketing and growth marketing, driving awareness and generating inbound leads for the sales team. You'll double down on what is currently working (content marketing) while experimenting with new...

  • Senior Lead Software Engineer- Cloud Platform

    2 months ago

    San Francisco, California, United States JPMorganChase Full time

    Job Description Be an integral part of an agile team that's constantly pushing the envelope to enhance, build, and deliver top-notch technology products.As a Senior Lead Software Engineer at JPMorgan Chase within the Corporate Investment Banking, you are an integral part of an agile team that works to enhance, build, and deliver trusted market-leading...

  • CX and Marketing AI Lead

    3 weeks ago

    San Francisco, California, United States Capgemini Full time

    Job Title: CX and Marketing AI LeadJob Location: Hybrid (preferred base location: Atlanta, Dallas, Houston, Chicago, NYC area, San Fran, & Seattle)Job description: The CX and Marketing AI Lead will have expertise in omni-channel marketing analytics and customer experience. As a subject matter authority in the space, this role will lead and drive the...

  • Product Marketing Manager

    1 week ago

    San Francisco, California, United States Canary Technologies Full time

    Canary Technologies is a fast-growing enterprise hospitality technology company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. Our core solutions get rid of antiquated technology in hotels. With backing from some of the top investors in Silicon Valley, including Y Combinator, Canary Technologies is...

  • Senior Product Marketing Manager AI

    2 months ago

    San Mateo, California, United States SnapLogic Full time

    The Role:We are looking for a creative, go-getter, senior product marketing manager to join a winning team. You'll be leading the GenAI App Builder and SnapGPT product marketing and will be empowered to make a difference and contribute to the success of our GenAI-powered application development capabilities of our SnapLogic integration platform. It's a...

  • Content Marketing Lead

    3 weeks ago

    San Francisco, California, United States Faire Full time

    About FaireFaire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite...

  • Marketing Operations Manager Full Time Contractor

    2 months ago

    San Francisco, California, United States Linux Foundation Full time

    Job DescriptionThe Linux Foundation is looking for a new Marketing Operations Manager to the Communications team. In this role, you will support the activities of the Senior Marketing Operations Manager in Marketing Automation platform management and the strategic development and day-to-day execution of marketing campaign activities for numerous open source...