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Founding Marketing Lead

3 months ago

San Francisco, California, United States Recall Full time

As our founding marketing lead, you will pioneer the marketing motion, shape our culture, and super charge our growth. You will play at the intersection of content marketing and growth marketing, driving awareness and generating inbound leads for the sales team. You'll double down on what is currently working (content marketing) while experimenting with new growth levers.

Why You Should Join
You want to own and shape our marketing motion.
You love building from the ground up and having ownership.
You are looking for a learning experience and have a growth mindset.
You are ready to build a marketing motion for a new product category.
You are excited to start with a blank canvas for a company that already has strong PMF

Why You Shouldn't Join
You are not ready for the occasional 60 hour work week right now.
You are not comfortable working without clear structure.
You are not ready for a risky career opportunity.Even with our growth, we are still an early-stage startup. If you need something more predictable, this is not the right fit.
You're not excited about working with engineers. You won't be able to succeed in this role unless you love our customers and want to truly help them in whatever way possible.

Responsibilities
Own our existing channels
The majority of our deals come inbound through our content marketing.
You would content marketing by maintaining a steady stream of high quality technical content for our blog - some posts to be written by you and some by a team of freelancers managed by you.
Create case studies with our customers and turn them into valuable social proof.

Validate new hypotheses
We have several hypotheses we'd like to validate. You would execute on these independently to prove or disprove new channels.

Experiment to find new channels
There are many things we haven't tried yet. You would experiment with new channels such as:
Linkedin and Twitter
Paid acquisition
Webinars
In-person events
Influencers
And more.

Your KPI would be to drive X% of sign ups month-over-month.
Qualifications
4-8 years of experience in a growth or acquisition marketing role.
Excellent technical written communication skills.
Experience marketing to developers & the developer tooling space.
SEO experience.
Proven track record of past successes.
Metrics-driven & an experimental mindset.
Bonus points:
Previous experience writing content for a developer audience.
Previous experience at a Series A or Series B startup.

Other Benefits
100% covered, top-of-the-line health insurance, dental, and vision.
Computer and workspace enhancements.
Unlimited PTO.
Quarterly company off-sites with the team and explore exciting destinations around the world.
Opportunity to play a critical role in building the foundations of the company and GTM culture.