Marketing Operations Manager Full Time Contractor

2 months ago

San Francisco, California, United States Linux Foundation Full time

Job Description

The Linux Foundation is looking for a new Marketing Operations Manager to the Communications team. In this role, you will support the activities of the Senior Marketing Operations Manager in Marketing Automation platform management and the strategic development and day-to-day execution of marketing campaign activities for numerous open source project communities. Our perfect candidate is a hands-on, collaborative HubSpot expert who can effectively manage numerous business units and stakeholders, help us build and grow our brand, products, and membership, drive sales-qualified leads through nurture campaigns, and build our marketing database. Reporting to the Senior Marketing Operations Manager this candidate is an enthusiastic marketer with a strong personal drive who implements best practices in every effort that is made, and loves a challenge

Key Responsibilities:

Serve as internal HubSpot point of contact for the Linux Foundation, acting as platform administrator, providing day-to-day production support for HubSpot and other integrated platforms
Work cross-functionally with Linux Foundation and associated projects to onboard and train project marketers to organization's HubSpot portal, helping with onboarding of new team members requesting HubSpot access, and providing ongoing support
Plan, support and execute email campaigns at various intervals with project marketers from unique project communities
Execute on marketing and HubSpot requests via Asana Demand Generation ticketing system, including but not limited to: list imports, list segment creation, email staging, email template creation, HubSpot access requests, etc.
Create and manage landing pages, forms, workflows, email campaigns, including the template designs (emails & landing pages), calls-to-action etc within the HubSpot platform
Oversee list segments across the various projects utilizing HubSpot based on behavior metrics and demographics (content downloads, site page visits, industry, job role, event attendance).
Develop and actively optimize lead nurturing workflows for these segments to convert leads into customers
Implement, track, and measure lead scoring and respective lead stages specific to project pipelines
Manage operational workflows to achieve desired business outcomes such as lead routing and data hygiene
Work to minimize list decay and unsubscribes while increasing the productivity of email sends.
Develop and measure A/B tests, provide reporting cadences, and make recommendations around optimizing ongoing results
Establish and maintain scalable processes that ensure best practices in campaign and lead management, ensuring standards are applied to marketing automation processes with a focus on quality output, GDPR compliance, CCPA compliance, and CAN-SPAM act.
Establish and manage campaign and event ROI analysis and reporting for leadership.

Qualifications:
Qualifications
Bachelor's degree in Business, Marketing, Communications, or a related field preferred.
5 to 7 years of HubSpot specific marketing automation management.
HubSpot Certifications are a must: HubSpot Marketing Software, Inbound Marketing, Email Marketing, Content Marketing, Digital Marketing, HubSpot Reporting, Inbound.
Google Analytics experience is a plus.
Proficient in designing, building, managing, and optimizing HubSpot Marketing.
In-depth understanding of the martech landscape / SaaS / lead generation
Top-notch analytical skills, mental curiosity, and translating data to action to drive results.
A deep knowledge of email tools, marketing automation strategies, a passion for lead attribution, scoring strategies and execution, and proven success in customer lifecycle marketing strategy and execution.
Excellent project management skills.
Collaborative team player.
Should know how to use data as fuel to drive results.
Fundamental knowledge of HTML/CSS to build email templates and landing pages.

Additional Information
The Linux Foundation is an all-remote workforce that hires world-class talent. We are as passionate about providing a flexible and supportive work culture as we are about open-source software. Collaboration is in our DNA, and we pride ourselves on being able to work closely together while not being tied to an office.
The Linux Foundation is an Equal Opportunity Employer
The Linux Foundation is a 100% remote organization. The position can be based anywhere in the continental U.S. or Canada.

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