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Retail Marketing Manager
4 weeks ago
Job description
Remote
Job Description
We are seeking an enthusiastic Manager of Retail Marketing to lead the growth and development of the brand in Sephora.
Ideally, we are looking for a motivated and retail experienced individual who has a passion for skincare and beauty, and a strong understanding of the landscape.
Responsibilities
- Lead the development and execution of marketing plans and sampling strategy, including all merchandising strategy, promotional activities, and product launches
- Drive traffic, increase sales, and brand awareness through retail marketing efforts
- Assess the efficacy of channel marketing initiatives and enhance their performance
- Liaise directly with Sephora merchants, conducting bi-weekly meetings to discuss potential opportunities for increased exposure and support. Effectively communicate and balance their feedback with the brand's objectives
- Analyze channel sales, promotions, and animations to identify areas for improvement and develop contingency plans to achieve sales goals.
- Support on in-store eventing execution and logistics
- Lead the strategy and execution of P-pages, ensuring all assets and copy are consistent, regularly optimized and are representative of brand ethos
- Lead the sampling program strategy and execution in Sephora
- Verify Sephora forecasts for innovation and product advancements
- Support strategic channel campaign programming from inception through execution (both full price and promotional programming)
- Maintain pulse on industry best practices for beauty marketing as well as performance benchmarking
- Collaborate cross functionally with internal teams
Quali?cations and Experience
- 4+ years of marketing experience in beauty industry
- Experience with Sephora retailer directly
- Gen Z brand experience preferred
- Bachelor or higher degree in Marketing, Business, Communications or related subject preferred
- Strong oral, written and presentation skills.
- Ability to manage details and multitask projects
- Strong initiative and ability to prioritize projects
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