VP, Media Sales

2 months ago

Fort Worth, Texas, United States teamworkonline Full time

Who We Are:

PBR is the world's premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR's international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world's best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization's digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit , or follow on Facebook at , Twitter at , and YouTube at is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.Position Summary/Objective:

The Vice President of Media Sales will drive significant revenue across PBR's media platforms, highlighted by PBR on CBS, PBR on Merit Street, and PBR on TUDN. This individual will be expected to have an immediate impact on PBR's media business by bringing a robust, existing network of brand and agency relationships to the role, will continually work to expand PBR's advertiser network, and serve as PBR's internal sales expert on all things media.

Collaborating with the Chief Revenue Officer and Senior Vice President of Corporate Partnerships & Media Sales, the Vice President of Media Sales will enhance and accelerate PBR's successful media sales partnership with CBS Sports and establish, manage, and grow PBR's new media sales strategy and partnership with both Merit Street Media and TUDN.

This individual will have the opportunity to lead sales and execution against the below properties – of which all of the content PBR produces from start to finish:

  • 20+ hours of PBR competition content on CBS (broadcast)
  • 300+ hours of LIVE PBR premiere competition content on Merit Street (cable, streaming, app, fast channel, VOD)
  • 300+ hours of PBR premiere competition on TUDN (cable)
  • 12+ hours of LIVE Rodeo competition content on Merit Street (cable, streaming, app, fast channel, VOD)
  • 70+ hours of LIVE PBR other competition content on Merit Street (streaming, app, fast channel, VOD)
  • 40+ hours of PBR studio content on Merit Street (cable, app, fast channel, VOD)

The Vice President of Media Sales will be expected to build strong relationships – internally and externally – and work across PBR's various business units, media partners, agencies, brands, etc. to marry PBR goals and objectives with those of our partners and advertisers to deliver creative marketing programs that deliver results.

The ideal candidate will have a clear, demonstrated history of success generating revenue through creative, thoughtful, and impactful media programs, establishing and growing client relationships, and embodies the spirit of teamwork.

The Vice President of Media Sales position reports to the Senior Vice President of Corporate Partnerships & Media Sales and will work closely with the Chief Revenue Officer, PBR Sales Team, PBR Partnership Marketing Team, and PBR's media partners – CBS Sports, Merit Street Media, and TUDN.

Essential Duties & Responsibilities:
  • Drive significant revenue through PBR's media platforms – CBS, Merit Street, and TUDN
  • Develop and execute PBR multi-platform media sales strategy
  • Identify and secure new PBR advertisers
  • Collaborate with PBR Partnership Marketing Team to grow relationships and drive incremental revenue with current PBR sponsors
  • Collaborate with PBR Partnership Marketing and Sales Teams to convert media partners into sponsors and sponsors into media partners
  • Serve as PBR's internal expert on all things media
  • Own the PBR Media Sales budget – from forecasting to delivery against performance targets
  • Stay informed on industry trends, market conditions, and competitor activities
  • Optimize revenue generation through data-centric pricing strategies, creative marketing campaigns, and fully integrated partnerships
  • Work cross-functionally within PBR, across other Endeavor businesses, and with PBR's media partners to deliver value to advertisers
  • Develop an in-depth understanding of PBR
  • Strategic asset management across all media properties
  • Create and provide applicable reports – internally and externally
  • Other duties as assigned
Knowledge, Skills & Abilities:
  • Highly organized with strong attention to detail
  • Excellent written and verbal communication skills
  • Strong work ethic and team-oriented attitude
  • Must function at a high level in a fast-paced, dynamic environment
  • Ability to simultaneously manage multiple priorities
  • Self-sufficient, proactive, and solutions oriented
  • Skilled in all aspects of sales and negotiation
  • Appreciate and understand the value of data-induced decision making
Education & Formal Training:
  • B.A. /B.S. in Marketing, Communications, Sports or business related field – preferred
Experience:
  • 7+ years of experience in national media sales
  • Preferable experience working with live events in sports or entertainment
Working Conditions:
  • Normal office hours Monday-Friday (8:00 AM – 5:00 PM)
  • Ability to work flexible hours, including evenings, weekends, and holidays, as needed
  • Ability to travel as required
  • Position is open to remote candidates
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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