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Strategic Marketing Leader

2 months ago

Fort Worth, Texas, United States Shoppa's Material Handling Full time

The Marketing Manager at Shoppa's Material Handling, reporting directly to the VP of Sales, will be responsible for the strategic development and execution of marketing, advertising, and communication initiatives for our specialized products and services. This role is essential in enhancing brand visibility and driving sales growth. Additionally, the Marketing Manager will facilitate all internal communication efforts and events to ensure clarity and consistency in messaging across the organization.

Key Responsibilities:

  1. Implement effective marketing campaigns and oversee their execution from concept to completion.
  2. Create a comprehensive brand identity guide to maintain uniformity in all company marketing materials.
  3. Conduct thorough market analysis to identify requirements for current and upcoming products.
  4. Recruit, mentor, and lead the marketing team to achieve departmental goals.
  5. Analyze customer insights, market trends, and competitor activities to provide strategic recommendations to senior management.
  6. Plan, develop, and manage the production of engaging video content for our website and social media platforms.
  7. Evaluate and report on the effectiveness of marketing campaigns, gaining insights to measure against established objectives.
  8. Examine customer behaviors and adapt marketing messages accordingly to enhance engagement.
  9. Design marketing presentations, including a corporate capabilities overview for the sales team.
  10. Stay informed on industry best practices and leverage available resources for effective marketing strategies.
  11. Manage and optimize lead generation campaigns, tracking and analyzing results.
  12. Collaborate with internal departments to create user-friendly landing pages and enhance the overall website experience.
  13. Conduct regular team meetings to address challenges, share updates, and foster collaboration.

Additional Responsibilities:

  1. Perform other duties or special projects as assigned.

Qualifications:

  • Bachelor's degree in Business Administration or a related field with 5-10 years of experience in marketing.
  • In-depth knowledge of marketing communications, with exceptional creative and technical writing abilities.
  • Experience in video content production, from concept development to managing production agencies.
  • Strong aesthetic sense and creative skills to produce high-quality marketing materials.
  • Proficient in data analysis, comfortable working with metrics and utilizing spreadsheets.
  • Up-to-date with the latest trends and best practices in digital marketing and analytics.
  • Ability to take initiative, work under pressure, and make informed decisions.
  • Excellent project management, organizational, and negotiation skills, with the ability to handle multiple tasks effectively.
  • Proficient in MS Office Suite (Word, Excel, PowerPoint); familiarity with Adobe Suite and third-party marketing tools is preferred.
  • Knowledge of web analytics tools (e.g., Google Analytics) is essential.
  • Experience in setting up and optimizing Google Ads campaigns is highly advantageous.