![Tapestry](https://media.trabajo.org/img/noimg.jpg)
Manager, Marketing, Wholesale
2 months ago
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Position Summary:
We are seeking a Marketing Manager, Wholesale to lead the development and execution of comprehensive seasonal marketing strategies that enhance the brand's image and drives best-in-class customer experiences across the Coach North America Wholesale channel.
This candidate will be responsible for the creation and implementation of marketing plans for our retailer partners, execution of media network strategy, and management of co-op budgets specific to each. This role requires digital marketing expertise, creativity, strong communication skills, partner management, and the ability to effectively navigate a senior leadership team. Reports to Director, Consumer Experience.
Duties and Responsibilities:
- Build, manage and maintain relationships with key wholesale partners while acting as a brand guardian and ensuring brand consistency across all channels. Play a pivotal role in orchestrating seasonal wholesale marketing plans, fostering synergy across all relevant channels.
- Develop and execute seasonal 360° marketing plans for all US wholesale accounts, driving operational activities across campaign development, event coordination, media planning, shop enhancements, web, email, influencer marketing and the creation of promotional materials tailored to the wholesale environment.
- Serve as the primary point of contact for national accounts showcasing the brand's dedication to these essential partners by owning the relationships, strategizing, and overseeing the execution of marketing initiatives. Partners include but are not limited to Macy's, Bloomingdale's, Nordstrom, Dillard's, Neiman Marcus, Revolve, Shopbop, and more.
- Ownership of co-op content calendars, creative needs, marketing plans, and innovation, with an "always on" approach to performance marketing within retailer media networks.
- Work with NA Wholesale Sales team to understand how the growth of our wholesale accounts feeds into and supports overarching brand awareness strategy in key markets.
- Manage the wholesale marketing co-op budget alongside NA Wholesale Sales team and Finance.
- Own and update wholesale marketing calendar and share with the wider business on key wholesale marketing activities including launches, shop takeovers and activations.
- Collaboration with key accounts teams to ensure business needs are prioritized and promoted accordingly across all channels.
- Coordinate all image and sample requests for partners, brief any bespoke assets and plan for custom photoshoots in collaboration with NA Wholesale Sales and Global Marketing teams.
- Strategic analysis of overall co-op performance, inclusive of media network data, providing insights and recommendations for future strategies.
- Lead internal bi-weekly Marketing team meeting, presenting reporting on wholesale marketing activities and results.
- Coordinate internal Coach teams where needed to support NA Wholesale activities.
- Perform other duties and assignments as required.
Qualifications:
- 4+ years of experience in Wholesale Marketing, leading full lifecycle campaigns and activations, building and maintaining relationships with internal and external partners.
- Bachelor's degree in marketing, brand management, communications or related field.
- Ability to establish relationships with and influence senior leaders internally and externally.
- Strong communication and collaboration skills.
- Exceptional organizational and project management experience.
- Excellent numerical, financial and analytical skills.
- Ability to work effectively within a team environment and under pressure.
- Intermediate to advanced skills in MS Office.
Our Competencies for All Employees
- Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at or
Visit Coach at
Work Setup
BASE PAY RANGE $78,000.00 TO $100,000.00 Annually
Click Here - U.S Corporate Compensation & Benefit
-
Senior Manager, Wholesale
1 month ago
New York, New York, United States Club Monaco Full timeClub Monaco is an international men's and women's lifestyle brand with a distinctly urban casual point of view, best defined as a play of opposites: mixing vintage with new, hard with soft and eclecticism with minimalism. Each season, Club Monaco offers customers must have fashion and key pieces that together are the foundation of a modern wardrobe.Senior...
-
Wholesale Branch Manager
7 days ago
New York, New York, United States Liberty Mutual Full timePay PhilosophyThe typical starting salary range for this role is influenced by various factors including skills, experience, education, certifications, and location. The complete salary range for this position reflects the competitive labor market value for all employees in these roles across the national market and offers an opportunity for advancement as...
-
Director of Wholesale Operations
2 days ago
New York, New York, United States Forum Brands Full timeJob DescriptionForum Brands is seeking a seasoned professional to drive strategic growth across all brands and categories within the wholesale landscape. As a Director of Wholesale Operations, you will be responsible for cultivating and managing relationships with existing and future brokers, agencies, and wholesale partners.Key Responsibilities:Own the...
-
Director of Wholesale Operations
4 days ago
New York, New York, United States Forum Brands Full timeAbout the RoleWe are seeking a seasoned professional to join our Growth Partnerships team as a Director of Wholesale Operations. In this role, you will be responsible for driving strategic growth across all brands and categories within the wholesale landscape.Key ResponsibilitiesOwn the Total Wholesale Business P&L: Develop and execute strategies to maximize...
-
Wholesale Operations Coordinator
7 days ago
New York, New York, United States Fourth Floor Full timeOur client, a prestigious fashion label, is in search of a Wholesale Assistant to provide temporary support for their team.Key Responsibilities:Deliver daily administrative assistance to enhance sales performance for the Wholesale Team.Collaborate with external purchasing teams to distribute selling resources.Oversee sales materials, training documents, and...
-
Wholesale Operations Coordinator
1 week ago
New York, New York, United States Kule Full timeJob OverviewThe Wholesale Operations Coordinator plays a vital role in supporting our expanding wholesale division, collaborating with esteemed clients and retailers globally. This position serves as a liaison between our showrooms and our retail partners, ensuring seamless communication and operational efficiency.Key ResponsibilitiesManage the shipping...
-
Luxury Fashion Wholesale Coordinator
7 days ago
New York, New York, United States Fourth Floor Full timeOur client, a prestigious luxury fashion label, is in search of a Wholesale Assistant to provide temporary support for their operations.Key Responsibilities:Deliver daily administrative assistance to enhance sales for the Wholesale Division.Collaborate with external purchasing teams to distribute sales materials effectively.Oversee sales resources, training...
-
Account Executive, Wholesale
1 month ago
New York, New York, United States Burberry Limited Full timeINTRODUCTIONAt Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an...
-
Wholesale Planning Specialist
7 days ago
New York, New York, United States Kurt Geiger Full timeJob OverviewAt Kurt Geiger, we are a vibrant and innovative footwear and accessories brand, deeply rooted in the values of inclusivity and creativity. Our mission is to empower our team members to embrace their authentic selves, reflecting the unique spirit of London. With over fifty years of experience, our dedicated designers craft distinctive and...
-
Wholesale Planning Specialist
2 days ago
New York, New York, United States Kurt Geiger Full timeJob OverviewAt Kurt Geiger, we are a vibrant and innovative footwear and accessories brand that thrives on creativity and inclusivity. Our mission is to empower our team to embrace their individuality, reflecting the dynamic spirit of London. With over fifty years of experience, our dedicated designers craft unique and authentic products from our...
-
Wholesale Assistant
3 months ago
New York, New York, United States Tapestry Full timeSince its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage...
-
Wholesale Planning Specialist
7 days ago
New York, New York, United States Kurt Geiger Full timeJob OverviewKurt Geiger is a vibrant and inclusive brand specializing in footwear and accessories, driven by a culture of kindness and creativity. Our mission is to empower our team to embrace their individuality, reflecting the dynamic spirit of London. For over five decades, our talented designers have crafted unique and authentic products from our London...
-
Director, Wholesale Strategy
4 weeks ago
New York, New York, United States Tory Burch Full timeWe are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home...
-
Inside Broker
2 days ago
New York, New York, United States Ryan Specialty Group Full timeJob SummaryThe Inside Broker plays a pivotal role in supporting the Broker by providing technical expertise in managing and growing profitable business. They handle a broker's portfolio in-house, utilizing their knowledge to assess risks and secure optimal coverage in the market.Key ResponsibilitiesCollaborate with brokers to ensure seamless service and...
-
Brand Marketing Specialist
1 week ago
New York, New York, United States Natura &Co Full timeAbout Us:Natura & Co encompasses three mission-driven beauty brands: Avon, Natura, and The Body Shop. We are dedicated to nurturing beauty and fostering relationships while striving for better business practices. Our unique missions and spirits unite us in the fight against social injustices and the protection of our ecosystem. As the world's largest B-Corp,...
-
Wholesale Credit Administration Specialist
3 days ago
New York, New York, United States Bank of America Full timeWholesale Credit Administration Specialist - Global Markets CreditLocation: Multiple LocationsJob Overview:At Bank of America, our mission is to enhance financial well-being through every connection we foster. Our commitment to Responsible Growth drives our operations and our dedication to our clients, colleagues, communities, and shareholders.We prioritize...
-
Sales Representative
4 weeks ago
NEW YORK , New York ,, New York, United States Wilson Daniels Wholesale Full timeWHO IS WILSON DANIELS WHOLESALE?Wilson Daniels Wholesale is a family-owned distributor in New York, New Jersey and Connecticut, representing the world's preeminent wines since 2015. We offer a portfolio of terroir-focused wines that are singular expressions of each unique region and spotlight our producers' traditions and heritage alongside their...
-
Wholesale Planner
3 weeks ago
New York, New York, United States Tapestry Full timeSince its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage...
-
E-Commerce Wholesale Manager
1 week ago
New York, New York, United States Phaxis Full timeRESUMEN DEL PUESTO: El E-Commerce Wholesale Manager será responsable de impulsar el crecimiento, la estabilidad y las ventas rentables de todos los socios mayoristas de comercio electrónico, con un enfoque particular en plataformas como Amazon y Sephora. El candidato ideal debe ser hábil con la tecnología, tener atención al detalle y ser un jugador...
-
Wholesale Insurance Broker Assistant
1 month ago
New York, New York, United States Selby Jennings Full timePosition: Wholesale Insurance Broker AssistantLocation: New York City Responsibilities:Support Brokerage operations Assists in executing and coordinating day-to-day broker tasksCollaborates with brokers to prepare documents for marketing renewal businessProvides necessary administrative support, handling tasks such as filing, printing, and archiving...