Manager, Marketing, Wholesale

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Position Summary:

We are seeking a Marketing Manager, Wholesale to lead the development and execution of comprehensive seasonal marketing strategies that enhance the brand's image and drives best-in-class customer experiences across the Coach North America Wholesale channel.

This candidate will be responsible for the creation and implementation of marketing plans for our retailer partners, execution of media network strategy, and management of co-op budgets specific to each. This role requires digital marketing expertise, creativity, strong communication skills, partner management, and the ability to effectively navigate a senior leadership team. Reports to Director, Consumer Experience.

Duties and Responsibilities:

• Build, manage and maintain relationships with key wholesale partners while acting as a brand guardian and ensuring brand consistency across all channels. Play a pivotal role in orchestrating seasonal wholesale marketing plans, fostering synergy across all relevant channels.
• Develop and execute seasonal 360° marketing plans for all US wholesale accounts, driving operational activities across campaign development, event coordination, media planning, shop enhancements, web, email, influencer marketing and the creation of promotional materials tailored to the wholesale environment.
• Serve as the primary point of contact for national accounts showcasing the brand's dedication to these essential partners by owning the relationships, strategizing, and overseeing the execution of marketing initiatives. Partners include but are not limited to Macy's, Bloomingdale's, Nordstrom, Dillard's, Neiman Marcus, Revolve, Shopbop, and more.
• Ownership of co-op content calendars, creative needs, marketing plans, and innovation, with an "always on" approach to performance marketing within retailer media networks.
• Work with NA Wholesale Sales team to understand how the growth of our wholesale accounts feeds into and supports overarching brand awareness strategy in key markets.
• Manage the wholesale marketing co-op budget alongside NA Wholesale Sales team and Finance.
• Own and update wholesale marketing calendar and share with the wider business on key wholesale marketing activities including launches, shop takeovers and activations.
• Collaboration with key accounts teams to ensure business needs are prioritized and promoted accordingly across all channels.
• Coordinate all image and sample requests for partners, brief any bespoke assets and plan for custom photoshoots in collaboration with NA Wholesale Sales and Global Marketing teams.
• Strategic analysis of overall co-op performance, inclusive of media network data, providing insights and recommendations for future strategies.
• Lead internal bi-weekly Marketing team meeting, presenting reporting on wholesale marketing activities and results.
• Coordinate internal Coach teams where needed to support NA Wholesale activities.
• Perform other duties and assignments as required.

Qualifications:

• 4+ years of experience in Wholesale Marketing, leading full lifecycle campaigns and activations, building and maintaining relationships with internal and external partners.
• Bachelor's degree in marketing, brand management, communications or related field.
• Ability to establish relationships with and influence senior leaders internally and externally.
• Strong communication and collaboration skills.
• Exceptional organizational and project management experience.
• Excellent numerical, financial and analytical skills.
• Ability to work effectively within a team environment and under pressure.
• Intermediate to advanced skills in MS Office.

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at or

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Work Setup

BASE PAY RANGE $78,000.00 TO $100,000.00 Annually
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