Director of Digital Creative Media for Athletics
1 month ago
DUTIES AND RESPONSIBILITIES Brand Content and Engagement for athletics: Manage all creative marketing and revenue generating communication content for the athletic department. Create content focused on marketing division I reclassification, increasing fan engagement, and strengthening the affinity towards Mercyhurst Athletics. Content to include identifying, writing, and telling student-athlete stories, generating student-athlete focused content, and promoting in-game atmosphere to help drive attendance.
Social Media Content and Campaigns: Manage all creative strategy for social accounts to improve upon impressions across all platforms in Explore the establishment of emerging social media trends and platforms for emerging target demographics. Oversee campaign development for player and team-centric initiatives while working with the Assistant Athletic Director for Marketing and Communications.
Video Production and Graphic Design: Create an innovative, multimedia identity while maintaining the integrity of the brand and image of the department. Film, edit, and produce content, including home, road, and championship events. Create, strategize, film, edit, and produce original and team specific video content for social media accounts. Develop and manage digital and multimedia content for social media platforms. Create graphic design templates for commitment, signed, quote, and gameday graphics.
Athletic Magazine: create content for a Division I reclassification magazine.
Review of applications will begin immediately and continue until the position is filled or until date indicated above. Send cover letter, resume and 3 work-related references to:
Human Resources
Mercyhurst University
501 East 38th Street Erie, PA 16546
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