Creative Strategy Lead

2 months ago

New York, New York, United States The Daily Beast Full time

The Daily Beast delivers award-winning original reporting and sharp opinion from big personalities in the arenas of politics, pop-culture, world news, and more. Fiercely independent and armed with irreverent intelligence, we now reach more than 20 million readers per month. We are based in New York and are an operating business of IAC.


The Daily Beast is looking for a Creative Strategy Lead to support the Marketing team with the creation, conception, and execution of campaigns for the brand and advertising partners. The ideal candidate:

  • Has experience creating and executing content campaigns across multiple platforms, either for advertising partners, internal marketing, or both
  • Is a strategic, 360-degree thinker who can translate business and advertiser goals into compelling content for readers
  • Thrives in an entrepreneurial environment where you don't wait for direction but instead pitch new ideas and proactively take charge
  • Is detail-oriented and organized
  • Is a team player who excels at collaboration

The Creative Strategy Lead will act as an individual contributor sitting on the Marketing team and reporting to the VP of Marketing.

Responsibilities:

  • Develop and lead marketing campaigns to support internal business initiatives (i.e.: membership, podcast, editorial franchises, newsletters and more) and deliver on KPIs
  • Strategize and execute cross-platform advertiser campaigns that include on-site content, media tactics, social content, and events
  • Collaborate with account, research, and sales teams to develop original pitches.
  • Execute creative elements of both internal/brand and advertiser marketing campaigns, including copywriting, managing freelancers, developing and maintaining timelines, art direction, and developing and managing budgets
  • Source and manage relationships with freelancers and vendors for production support
  • Confidently manage projects from start to finish with modest amounts of supervision
  • Develop sales materials around tentpole events, editorial concepts and new product launches.
  • Craft pitch materials (including decks and emails) to a high standard
  • Display confidence and effectively communicate with internal sales team and external clients

Ideal Skills/Experience:

  • Approximately 4-6 years experience developing and managing brand or advertiser content marketing campaigns at a premium publisher or digital media agency
  • High familiarity with content marketing best practices and the competitive publishing landscape
  • Familiarity with events production
  • Knowledge of creative landscape, cultural touchpoints, and zeitgeist.
  • Ability to problem solve and think critically and creatively
  • Proven record of managing multiple projects at once
  • Ability to stay highly organized and efficient in a fast-paced, autonomous work environment

This role is for a HQ employee. Currently, this requires a minimum of three days per week attendance in our Chelsea office. This requirement may change based on the Daily Beast's evolving plan for hybrid work.

Why work for us?

The Daily Beast is a globally recognized publication at IAC HQ in New York City. As a part of IAC, we are able to offer best-in-class benefits.

  • Flexible vacation & sick leave (for exempt and non-guild employees)
  • Hybrid working model with flexibility for remote work
  • Comprehensive, employer-subsidized insurance plans
  • Pre-tax commuter benefits
  • 401(k) matching
  • Tuition reimbursement
  • Stocked kitchens with snacks and drinks
  • Free Daily Beast subscription

Your well being is our priority:

  • Teledoc membership
  • A vibrant, collaborative, and supportive culture (we celebrate and have fun)

We support our parents at all points on their journeys:

  • Generous paid parental leave
  • Free, premium, unlimited access to for your ongoing care needs: children, seniors, pets, home, and more
  • Backup Care for Children: Access to subsidized, in-home (or in-center) care for your children up to 10 days per year

The pay range for this position is: $75K - 85K per year. The base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and other factors. The range listed is just one component of The Daily Beast's total compensation package.

Don't meet every single requirement listed here? Studies have shown that women and people of color are less likely to apply to jobs unless they meet each and every qualification. We are dedicated to building a diverse and inclusive workplace, so if you're interested in joining the Beast but your past experience doesn't align perfectly with this job description, we encourage you to give it a shot all the same. It might turn out that you're just the right candidate for this or other roles. See more about our commitment to diversity at

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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