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Head of Creative Strategy

2 months ago

New York, New York, United States UJUU Full time
Position Overview

UJUU is a pioneering eCommerce platform and brand development studio, established to bridge the gap between a global audience of underserved consumers and a curated selection of emerging designers and brands. Our mission is to provide a sophisticated shopping experience that resonates with the diverse communities across the African diaspora.

As we expand our offerings, we are committed to addressing the unique needs of our audience through innovative brand development and eCommerce solutions. Our initial brands, souk + Sepia and simisienna, exemplify our dedication to excellence and inclusivity.

The Role
  • As the Creative Director, you will be the driving force behind the creative vision that unifies our marketing, branding, and creative initiatives across all UJUU brands.
  • You will play a pivotal role in shaping our marketing departments, defining our aesthetic direction, and evolving our brand identities.
Key Responsibilities
  • Develop and define the visual brand identity for each UJUU brand and property.
  • Conceptualize and execute creative strategies and guidelines across various projects, ensuring timely completion.
  • Establish brand standards and procedures to maintain brand integrity across all products.
  • Recruit, mentor, and lead teams of creative professionals, including art directors, illustrators, and copywriters.
  • Oversee the daily workflow of the creative team, managing project assignments, deadlines, and budgets.
  • Foster professional growth among team members through training and guidance.
  • Analyze market trends and new data to stay ahead of the latest marketing techniques.
  • Evaluate the effectiveness of team efforts and recommend future strategies.
  • Facilitate brainstorming sessions to cultivate innovative ideas.
  • Create compelling and well-crafted content that speaks directly to the UJUU community.
  • Review and refine content and presentations, providing constructive feedback to the team.
Desired Qualities
  • Creative and strategic mindset.
  • Versatile in various creative disciplines.
  • Positive, self-motivated individual with strong interpersonal skills.
  • Proficient in design software such as Photoshop, Illustrator, InDesign, InVision, and Figma.
  • At least 5 years of experience in digital design, particularly in web and eCommerce.
  • Skilled in branding development, design evaluation, and marketing campaign execution.
  • Deep understanding of design principles, copywriting, and web practices.
  • Knowledgeable in brand development and multichannel marketing strategies.
  • Reflective and eager to learn from new experiences and data.
  • Strong problem-solving abilities and communication skills.
  • Detail-oriented with exceptional organizational skills.