Head of Creative Strategy

1 week ago

New York, New York, United States UJUU Full time
Position Overview

UJUU is a pioneering eCommerce platform and brand development studio, established to bridge the gap for a global audience of underrepresented consumers. Our mission is to connect these individuals with a curated selection of emerging designers and brands, fostering a diverse and inclusive shopping experience.

We are committed to creating a premier shopping journey for our community, particularly focusing on the African diaspora. Our initial brands, souk + Sepia and simisienna, mark the beginning of our journey to fulfill the unique needs of our audience.

To support our ambitious vision, we are seeking a talented and driven individual to join our expanding team.

The Role
  • As the Creative Director, you will be the driving force behind the creative vision and cohesive branding across all marketing initiatives for our brands.
  • You will play a pivotal role in shaping our marketing departments, responsible for defining and evolving our overall aesthetic and that of each individual brand.
Key Responsibilities
  • Develop and define the visual brand identity for each UJUU brand and property.
  • Generate and execute innovative concepts, guidelines, and strategies for various creative projects, overseeing them through to completion.
  • Establish brand standards and create processes to ensure all products align with our brand identity.
  • Recruit, mentor, and lead teams of creative professionals, including art directors, illustrators, and copywriters, to maximize their talents.
  • Manage the daily workflow of the creative team, assigning project tasks and monitoring deadlines and budgets.
  • Guide and train team members to develop their professional skills.
  • Analyze trends, evaluate new data, and stay updated with the latest marketing techniques.
  • Assess the outcomes of team efforts and propose future strategies.
  • Facilitate brainstorming sessions to cultivate innovative ideas.
  • Create and refine compelling copy that resonates with our UJUU community.
  • Review content and presentations, providing constructive feedback to the team.
Desired Qualities
  • Creative and strategic thinker with a multidisciplinary approach.
  • Energetic, mature, and empathetic individual who is self-motivated and capable of working independently.
  • Proficient in design software such as Photoshop, Illustrator, InDesign, InVision, and Figma.
  • A minimum of 5 years of digital experience, particularly in web design, eCommerce platforms, and social media.
  • Skilled in branding development, design evaluation, and marketing campaign execution.
  • Strong understanding of design principles, copywriting, and web practices.
  • In-depth knowledge of brand development and multichannel marketing strategies.
  • Reflective and eager to learn from new experiences and data.
  • Strong problem-solving abilities and a focus on positive outcomes.
  • Excellent written and verbal communication skills.
  • Detail-oriented with exceptional organizational skills.

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