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Marketing and Communications Manager

3 months ago

Atlanta, Georgia, United States The Judge Group Full time

Our client, a very top spirits/wine portfolio company, is currently seeking a Marketing and Communications Manager based hybrid 3/2 in their Atlanta location.

Generous bonus opportunity on top of base salary.


They are looking for a motivated Marketing & Communications Manager with an extensive background in achieving and maximizing exposure for lifestyle brands via media placements, social media planning, and influencer programs.

They are looking for a professional who has a firm understanding of, and interest in, the music, entertainment, and nightlife industries.


Responsibilities:

  • Build relationships with traditional media & channel owners to benefit from the latest thinking and innovation
  • Manage the development of key press materials including press releases, media alerts, and talking points
  • Secure international media interviews and feature stories, product/sample/image requests
  • Manage and build relationships with talent to diversify our ambassador network and raise the profile of all brands in the portfolio
  • Monitoring and analyzing ROI
  • Drive digital & social presence for the Sovereign portfolio
  • Deliver marketing campaigns from inception to delivery
  • Utilize your digital marketing knowledge to support the PR & Communications objectives
  • Lead on relevant social channels - planning and execution of social media element of integrated comms plan
  • Drive influencer relations to help secure PR opportunities for all brands
  • Ensure social activity is timely and integrated with paid activity
  • Provide analysis of reporting metrics to guide optimization and future campaigns
  • Work with content creators to create engaging multimedia content
  • Create digital marketing initiatives that grow and engage an online audience.
  • Ensure all activity generates a measurable impact in growth and PR

Requirements:

  • Experience of leading multi-channel campaigns across a range of platforms for a lifestyle or community goods brand
  • Proven ability to deliver first-class results and use social channels to help grow a brand
  • A thorough understanding of how PR, Content and Social work together in integrated marketing
  • Strong interest in current music landscape and trends
  • Exceptional communication skills and the ability to build and maintain strong relationships internally and externally
  • Entrepreneurial spirit, ambition, drive & business acumen
  • Expertise in the following areas (SEO, SEM (Google AdWords or FB Ads), Paid Social Media (Instagram, FB, YouTube) preferred
  • Three to five years of marketing and public relations experience
Join this continuously growing portfolio and team Privately held super successful and stable company Please send qualified resume to: lwertman