Brand and Marketing Strategy, VP

1 month ago

Other US Location Corebridge Financial Full time

Brand and Marketing Strategy, VP

Who we are

Corebridge Financial helps people make some of the most meaningful decisions they're ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life's most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network. We provide solutions for a brighter future through our client centered service, breadth of product expertise, deep distribution relationships, and outstanding team of hardworking and passionate employees.

Get to know the business

Life and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. It holds longstanding, leading market positions in many of the markets it serves in the U.S.

Overview of Position:

Seeking a highly collaborative, forward-thinking, creative individual to help to continue to build and evolve the Corebridge Financial brand.

This is a critical role, responsible for developing and overseeing integrated paid and owned advertising campaigns and strategic marketing programs that drive awareness and favorability for Corebridge Financial, help boost client and partner awareness, engagement and loyalty, and contribute to business growth.

This position can be offered fully remote for the right candidate.

Responsibilities

  • Be an integral voice in advancing Corebridge Financial's vision, purpose, and positioning to drive awareness, familiarity, and relevancy with all audiences.
  • Work closely with our Head of Brand, Sponsorships and Content and Head of Creative Solutions to continue to evolve the Corebridge brand identity, voice and messaging, and support brand activation across multiple business units and channels, including helping to develop breakthrough full funnel marketing strategies, plans and tactics.
  • Oversee enterprise-wide and line of business brand marketing and advertising programs, partnering with colleagues across the Marketing and Communications organization, internal business partners and external agency partners to shape, test, learn, and optimize creative and content campaigns.
  • Manage creative agency relationships, serving as the primary liaison to agency partners. Track and manage budgets and oversee vendor service agreements/SOWs, RFI's and RFP's.
  • Serve a steward of the brand, ensuring a consistent brand voice and vision across our advertising, marketing and communications programs.
  • Partner with VP of Paid Media on advertising strategies, campaign execution and measurement.
  • Serve as a subject matter expert and resource on the Corporate brand creative toolkit/visual identity system.
  • Help to establish and evolve brand-related measurement, attribution, and reporting plans, KPI's, and dashboards using advanced data and analytics
  • Stay current on industry trends and combine data, insights and creative thinking to develop strategies that fuel our growth and deepen connections with our audiences.
  • Build, evolve, scale and optimize brand processes, tools, and methods.

What you need to know

  • BS degree required in related field; Master's degree preferred.
  • 10+ years of professional marketing experience
  • Solid understanding of financial services industry and life and retirement products and solutions
  • Highly self-directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with other business unites.
  • Exceptional writing and communication skills, including experience writing for advertising and marketing campaigns.
  • Demonstrated success in project management, from conception through planning and implementation, with experience in implementing marketing programs across multiple channels and media.
  • Ability to effectively manage through change and thrive in a fast-paced environment.
  • Strong eye for brand and design guidelines
  • Passion for storytelling and translating/adapting ideas and concepts for a variety of audiences
  • Experience implementing paid media strategies

What our employees like most about working for Corebridge Financial Life & Retirement

  • We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.
  • Our "Giving Back" policy is at the core of our daily operations and guides our future progress. Don't believe us? We put our money where our mouth is Corebridge Financial will give you up to 16 hours a year paid time off to volunteer in the community.
  • Our people are our most important asset therefore we provide a generous benefits plan and competitive pay.

Benefit package includes

  • Paid Time Off Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24
  • 17 paid holidays per calendar year.
  • A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not.

We are an Equal Opportunity Employer

Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.

To learn more please visit:

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to Reasonable accommodations will be determined on a case-by-case basis.

Functional Area:

SM - Sales & Marketing

Estimated Travel Percentage (%): Up to 25%

Relocation Provided: No

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